Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.

Advertisers use search term reports to optimize the campaigns, by identifying high performing searches from shoppers and to create negative keyword or product targets for search terms that aren’t meeting the goals.

According to Amazon, the search term reports are available for Sponsored Products campaigns as a page in the campaign manager, and as a downloadable report. The report offers a custom date range of the last 65 days.