Jeffrey Bezos, CEO of Amazon, yesterday shared the annual letter to
share owners where he has shown the share of physical gross merchandise sales sold on Amazon by independent third-party sellers, a percentage that reached 58% in 2018.
Here the numbers:
| Year | 3rd Party Sellers share |
| 1999 | 3% |
| 2000 | 3% |
| 2001 | 6% |
| 2002 | 17% |
| 2003 | 22% |
| 2004 | 25% |
| 2005 | 28% |
| 2006 | 28% |
| 2007 | 29% |
| 2008 | 30% |
| 2009 | 31% |
| 2010 | 34% |
| 2011 | 38% |
| 2012 | 42% |
| 2013 | 46% |
| 2014 | 49% |
| 2015 | 51% |
| 2016 | 54% |
| 2017 | 56% |
| 2018 | 58% |
Jeff Bezos says independent third-party sellers are mostly small- and medium-sized businesses that are "kicking Amazon's first-party butt. Badly"
First-party business has grown from $1.6 billion in 1999 to $117 billion in 2018. In that same time, third-party sales have grown from $0.1 billion to $160 billion.
Amazon compares it's business to eBay and says that third-party sellers were able to grow with Amazon due to the tools Amazon provides: helping sellers manage inventory, process payments, track shipments, create reports, and sell across borders.
This month Amazon announced the introduction of a minimum sales fee in Europe and changes on seller fees.
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