TVision this week announced its new TV Performance Metrics Platform – making campaign and ad-level metrics available for brand marketers. TV viewability and attention data is now available.
TVision is a TV performance metrics company headquartered in New York City, with offices in Boston and Japan.
“The way we measure ad campaigns across digital and linear environments must get more closely aligned, especially as we continue to see consumers seamlessly move with content across screens and devices,” said Brian Hughes, Executive Vice President, Audience Intelligence & Strategy at Magna. “We now have the opportunity to bring TV measurement one step closer to other video and brand standards.”
According to TVision, Performance Metrics Platform shows insights into media planning, creative analysis, and competitive intelligence. These new metrics provide marketers with the means to bring their digital data-driven marketing strategies to TV.
“TV measurement has long been incomplete and viewability has been a big missing piece,” explains Luke McGuinness, President of TVision. “As both media buyers and sellers become increasingly data-driven, there is demand for data that will bridge the gap between an ad running and a conversion event — better explaining why some TV campaigns work and others do not. Brands that use TVision have seen significant results: increased store visits, lowered customer acquisition costs, and greater conversions. These results matter, and I’m excited for even more brands to start leveraging our new platform.”