Amazon's Wondery strike deal with Kelce Brothers' 'New Heights' podcast

Wondery, the Amazon-owned leading podcast studio and publisher, today announced a major distribution and ad-sales representation deal with the popular sports podcast New Heights with Jason & Travis Kelce. This agreement comes just in time for the upcoming NFL season and marks a substantial expansion of Wondery's portfolio of high-profile content.

The deal grants Wondery the rights to monetize and distribute both audio and video podcast episodes of "New Heights". While the podcast will continue to be available on all podcast platforms, Wondery+ subscribers will now have the added benefit of early, ad-free access to new episodes. This move aligns with Wondery's strategy of offering premium, exclusive content to its subscribers while maintaining broad accessibility for its shows.

"New Heights", hosted by NFL stars and brothers Jason and Travis Kelce, has quickly become a fan favorite since its launch. The podcast features the Kelce brothers discussing a wide range of topics, from lighthearted debates about everyday subjects to in-depth NFL insights drawn from their combined 24 years of experience in the league. Their unique blend of humor, insider knowledge, and personal anecdotes has earned them a devoted following and the title of "football's funniest family duo".

The timing of this announcement is particularly strategic, coinciding with the start of the NFL season when interest in football-related content typically surges. This deal positions Wondery to capitalize on the increased demand for sports commentary and analysis during this period.

Jen Sargent, CEO of Wondery, expressed enthusiasm about the partnership, highlighting the podcast's cultural impact and the potential for growth. "Since its first play, 'New Heights' has brought hilarious, relevant commentary and interviews, and unprecedented insider access to the NFL season and professional sports," Sargent stated. She further emphasized Wondery's plans to expand the "New Heights" brand across various media and merchandising channels.

The Kelce brothers also shared their excitement about the collaboration. "We couldn't be more excited to team up with Wondery for the next phase of New Heights," they said in a joint statement. The brothers emphasized their appreciation for their fan base and expressed confidence in Wondery's ability to help them reach new audiences and create "groundbreaking moments".

This deal represents a significant addition to Wondery's already impressive lineup of popular podcasts. The company, known for its high-quality, immersive audio content, has a track record of producing chart-topping shows across various genres. With over 55 global No. 1 hits and more than 15 podcast industry awards, Wondery has established itself as a powerhouse in the podcasting world.

The acquisition of "New Heights" follows closely on the heels of Wondery's recent deal with Dax Shepard's "Armchair Expert", further solidifying the company's position as a major player in the industry. These high-profile agreements demonstrate Wondery's commitment to expanding its content offerings and attracting top talent to its platform.

For Wondery+ subscribers, this deal means access to exclusive, ad-free content from one of the most popular sports podcasts currently available. The subscription service, priced at $44.99 annually or $5.99 monthly in the U.S., offers early access to new episodes, exclusive bonus content, and ad-free listening across Wondery's entire catalog.

The podcasting industry has seen significant growth and consolidation in recent years, with major tech companies like Amazon, Spotify, and Apple investing heavily in exclusive content and distribution deals. This trend has led to increased competition for popular shows and talent, as companies seek to differentiate their offerings and attract subscribers to their platforms.

Wondery's approach, which combines wide distribution with premium, subscription-based offerings, appears to be a balanced strategy in this competitive landscape. By maintaining broad accessibility while also providing incentives for subscription, Wondery aims to maximize its audience reach while also driving revenue through its premium service.

The "New Heights" deal also highlights the growing importance of video content in the podcasting world. With rights to distribute video podcast episodes, Wondery is positioned to tap into the increasing demand for visual podcast content, a trend that has been accelerating across the industry.

Key facts

Wondery announced a distribution and ad-sales representation deal with "New Heights with Jason & Travis Kelce" on August 27, 2024.

The deal includes rights to monetize and distribute both audio and video podcast episodes.

"New Heights" will continue to be available on all podcast platforms, with early, ad-free access for Wondery+ subscribers.

Wondery+ is priced at $44.99 annually or $5.99 monthly in the U.S.

Wondery has over 55 global No. 1 hits and more than 15 podcast industry awards.

The deal aligns with the start of the NFL season, potentially capitalizing on increased interest in football-related content.

This agreement follows Wondery's recent deal with Dax Shepard's "Armchair Expert".

The podcasting industry has seen significant growth and consolidation, with major tech companies investing in exclusive content and distribution deals.