Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform.
Amobee says the agreement with ITV is significant as it is a move into the television space following its acquisition of Videology assets in 2018.
The ITV and Amobee partnership will have the following formats: long-form video on demand (VOD), live-streaming video, and short-form video across all consumer devices.
“ITV is working to deliver the most ambitious programmatic video initiative in the United Kingdom, a testament to their innovative, forward-thinking leadership among broadcasters and commitment to invest in new video technology,” says Kim Perell, CEO of Amobee. “Amobee’s strategic partnership with ITV will unlock the value of advanced TV for both ITV and their customers across the United Kingdom.”