Amobee this month announced a partnership with Lotame that expands the use of Lotame’s third-party audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.
Amobee’s platform provides end-to-end campaign planning, management, and optimization across TV, digital, and social media. Lotame’s audience contains demographic, interest, and intent segments.
Lotame’s third-party audiences are available in America, Europe, the Middle East, and Africa (EMEA), Asia-Pacific (APAC), and Australia.
“Lotame’s global scale and strong understanding of audiences made them a natural partner for Amobee to further expand our converged programmatic and social capabilities,” says Jack Bamberger, Chief Commercial Officer at Amobee. “We are proud to integrate Lotame with our best-in-class technology for advertisers to develop and deploy rich social audience targeting strategies across multiple digital environments.”