By Luís Daniel Rijo in Social News — Sep 29, 2020

Amobee partners with Lotame expanding the audiences across social networks

Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

Amobee this month announced a partnership with Lotame that expands the use of Lotame’s third-party audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

Amobee’s platform provides end-to-end campaign planning, management, and optimization across TV, digital, and social media. Lotame’s audience contains demographic, interest, and intent segments.

Lotame’s third-party audiences are available in America, Europe, the Middle East, and Africa (EMEA), Asia-Pacific (APAC), and Australia.

“Lotame’s global scale and strong understanding of audiences made them a natural partner for Amobee to further expand our converged programmatic and social capabilities,” says Jack Bamberger, Chief Commercial Officer at Amobee. “We are proud to integrate Lotame with our best-in-class technology for advertisers to develop and deploy rich social audience targeting strategies across multiple digital environments.”

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email