Apple this week announced the integration of custom product pages with Apple Search Ads. The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.
According to Apple, the custom ads enable advertisers to align creative with specific keyword themes and audiences to help provide more relevant and engaging App Store experiences to different customer groups.
Advertisers can build up to 35 custom product pages with different app preview videos, screenshots, and promotional text. All custom product pages are available in Apple Search Ads to use for ad variations.
Custom ads are available on devices using iOS 15.2 or later.