By Luís Daniel Rijo in Search News — Jan 29, 2022

Apple integrates custom product pages with Apple Search Ads

The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.

Custom Product Pages

Apple this week announced the integration of custom product pages with Apple Search Ads. The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.

Ad variations based on custom product pages

According to Apple, the custom ads enable advertisers to align creative with specific keyword themes and audiences to help provide more relevant and engaging App Store experiences to different customer groups.

Advertisers can build up to 35 custom product pages with different app preview videos, screenshots, and promotional text. All custom product pages are available in Apple Search Ads to use for ad variations.

Custom ads are available on devices using iOS 15.2 or later.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email