The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms.
Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.
IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.
The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics.
