Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9107 Articles

Audio - Mar 30, 2026 YouTube sneaks into Android Auto - but only as audio controls

YouTube media controls appearing on an Android Auto dashboard alongside Google Maps navigation.

YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.

by Luis Rijo

Video - Mar 30, 2026 YouTube's Effect Maker is now open to all - and it builds AI videos from a prompt

YouTube Effect Maker interface showing custom Shorts effects including face paint and accessories.

YouTube Effect Maker expands to all eligible creators with new GenAI tools, AI Video generation, and brand collaboration features for YouTube Shorts effects.

by Luis Rijo

Retail - Mar 30, 2026 Walmart's 1,600 seller names quietly game Google Shopping carousels

Google Shopping product carousels showing seller diversity across multiple product categories.

Productrise study finds Walmart operates over 1,600 distinct seller names in Google Shopping, cutting perfect carousel diversity by 32% - what it means for marketers.

by Luis Rijo

Video - Mar 30, 2026 Fubo finally gets Dodgers: SportsNet LA deal lands just in time for MLB 2026

Fubo and Spectrum SportsNet LA strike a carriage deal bringing 140+ Dodgers games to streaming subscribers at the 2026 MLB season opener. Here's what it means.

by Luis Rijo

Video - Mar 30, 2026 Nielsen's Gauge suppression fight is really about who controls TV money

Suited figures pull cables in a storm, tearing a broadcast tower between streaming and linear TV.

Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

by Luis Rijo

Search - Mar 29, 2026 Google Business Profile quietly adds offers data to performance metrics docs

Google added offers data to its Business Profile performance metrics help page on March 25, 2026, showing how customers view and click on promotional offers.

by Luis Rijo

Video - Mar 29, 2026 CTV's dirty secret: ads keep running when the TV is off

Dark living room, TV off, streaming box glowing, ad bubbles rising into a black screen unseen.

The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

by Luis Rijo

AI - Mar 29, 2026 GDPR's AI training legal battle: regulators converge but still clash

World map circuit board with legal scales weighing AI neural network against fragmented data.

A new academic study maps 19 regulatory guidelines and global enforcement actions on GDPR legal bases for AI training, revealing surface consensus masking deep divergence.

by Luis Rijo