Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9107 Articles

Audio - Mar 29, 2026 Music streaming is "minutes away from being obsolete"

Jimmy Iovine on David Senra's Founders podcast discussing streaming's future, February 2026.

Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.

by Luis Rijo

AI - Mar 29, 2026 ChatGPT ads hit $100M in six weeks - and OpenAI is just getting started

OpenAI's ChatGPT advertising pilot surpassed $100 million in annualized revenue within six weeks while expanding to over 600 advertisers and global rollout.

by Luis Rijo

AI - Mar 29, 2026 Google fires two algorithm updates in three days as NewFronts shift

Google March 2026 spam and core updates fire back to back at search rankings worldwide

Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.

by Luis Rijo

Data - Mar 28, 2026 Judge approves Google RTB settlement forcing new user privacy control

RTB Control switch blocking user data streams in Google's real-time bidding auction system.

A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.

by Luis Rijo

Data - Mar 28, 2026 EDPB's damning digest: how 'legitimate interest' fails in practice

Scales of justice weighing data flows against human rights in EU legitimate interest law.

EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.

by Luis Rijo

AI - Mar 28, 2026 ChatGPT quietly rolled out location sharing - and local search may never be the same

ChatGPT app glowing on a smartphone at night, illuminating a city street with local businesses nearby.

ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.

by Luis Rijo

Video - Mar 28, 2026 TikTok and Samba reveal 172% ticket sales lift in new box office study

TikTok and Samba Box Office Lift study: +172% median lift in movie ticket purchases, n=38 campaigns.

TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.

by Luis Rijo

Social - Mar 28, 2026 TikTok and BSI's creator suitability report reframes brand risk

TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.

by Luis Rijo