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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8649 Articles
Video   -   Feb 07, 2026 Teads bags Google TV deal, expanding CTV reach to 500 million devices
Teads bags Google TV deal, expanding CTV reach to 500 million devices

Teads partners with Google TV to expand HomeScreen ad inventory globally, reaching 500M+ devices with 3D creative formats that drove +7% favorability for Michelin.

by Luis Rijo
Audio   -   Feb 07, 2026 Triton Digital gives podcast publishers their first real competitor benchmarks - here's what changed
Podcast microphone with data visualization streams showing competitive benchmarking analytics

Triton Digital launches Podcast Metrics Industry Feature Set with download benchmarks, market share visibility, and audience composition insights across top 20 markets.

by Luis Rijo
AI   -   Feb 07, 2026 Amazon's self-help market drowns in AI-generated content
Amazon's self-help market drowns in AI-generated content

Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount.

by Luis Rijo
Social   -   Feb 07, 2026 German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
Dresden court gavel shatters Instagram logo amid data tracking violations and user privacy enforcement

Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.

by Luis Rijo
AI   -   Feb 07, 2026 Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality
Scope3 office disrupted by AI transformation as layoffs affect engineering and sales teams

Scope3 confirmed last week it reduced engineering and sales staff five months after previous layoffs as the Brian O'Kelley-led startup pursues agentic media trading transformation.

by Luis Rijo
Video   -   Feb 07, 2026 Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data
Roblox's ad platform hits 90%+ completion rates as age checks unlock adult audience data

Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential.

by Luis Rijo
AI   -   Feb 07, 2026 Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview
OpenAI CEO Sam Altman responds to Anthropic's Super Bowl ads criticizing ChatGPT advertising model.

OpenAI CEO defends ChatGPT advertising model during TBPN appearance while launching GPT-5.3-Codex coding model with mid-turn interaction capabilities.

by Luis Rijo
Retail   -   Feb 07, 2026 German retailers see up to 94% conversion lift from 3D product models
3D product visualization of sneaker showing wireframe mesh and photorealistic rendering techniques

BVDW whitepaper reveals 3D product visualization boosts conversions by 94%, cuts returns 35%, and transforms digital shopping as AI accelerates production costs.

by Luis Rijo
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