Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9114 Articles

DOOH - Mar 26, 2026 VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal

Orange Barrel Media large-format digital spectacular at Choctaw Stadium in Arlington, Dallas, Texas.

VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.

by Luis Rijo

Display - Mar 26, 2026 MiQ buys Adsmovil's LatAm arm to dominate independent programmatic

MiQ acquires Adsmovil's Latin America business, creating the region's largest independent programmatic company with 150+ employees across 12 markets.

by Luis Rijo

Data - Mar 25, 2026 MetaRouter: the hidden engine inside Google's Kroger ad deal

MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

by Luis Rijo

Data - Mar 25, 2026 Brave blocks your ads and sells its own - and it's working

Brave shield blocks publisher ads on the left while serving its own clean ads on the right.

Brave browser grew from 80M to 109M monthly active users while selling its own ads after blocking publishers' - Jean-Paul Schmetz explains the model in detail.

by Luis Rijo

Video - Mar 25, 2026 FAST channels hit 27% across Europe as subscription fatigue bites

Top reasons Europeans watch FAST channels: free access leads at 82%, per ShowHeroes 2026 study.

A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

by Luis Rijo

Data - Mar 25, 2026 Turkey's DPA bans bundled consent texts in a ruling that reshapes data collection

Two hands tearing apart a legal document, symbolizing Turkey's KVKK consent separation ruling.

Turkey's KVKK issued Decision 2026/347 on February 18, requiring data controllers to keep consent and clarification texts strictly separate under Law No. 6698.

by Luis Rijo

AI - Mar 25, 2026 Botify's Agentic Feeds targets the product data gap in AI-driven commerce

Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.

by Luis Rijo

AI - Mar 24, 2026 Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying

Kochava StationOne agentic ad nodes connected via IAB Tech Lab MCP protocol network.

Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.

by Luis Rijo