Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8656 Articles

Display - Jan 29, 2026 Prebid stewards open-source sales agent publishers needed for AI buying

Prebid infrastructure network with AI agents navigating open-source advertising automation pathways

Prebid today took over the sales agent repository for agentic advertising from AgenticAdvertising.org, providing publishers neutral path to automated direct buying.

by Luis Rijo

Display - Jan 29, 2026 IAB Tech Lab defines digital auction mechanics for ad buyers

Programmatic auction infrastructure showing bid streams converging at central auction core mechanism

IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

by Luis Rijo

Social - Jan 29, 2026 Meta's ad business hits record $58B as AI drives conversion gains

Meta's AI advertising infrastructure visualized with neural networks processing $58B in quarterly revenue

Meta reports $58.1B advertising revenue in Q4 2025 with 24% growth as GEM model improvements and Advantage+ tools deliver conversion gains while video generation reaches $10B run-rate.

by Luis Rijo

Video - Jan 29, 2026 YouTube forced Barb to halt UK TV measurement after legal threat

YouTube blocks independent UK TV measurement service amid data access dispute

Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

by Luis Rijo

Video - Jan 29, 2026 EDO pipes automated TV outcomes into publishers' platforms with Paramount and NBCU

EDO Always-On integrates automated TV outcomes measurement across streaming and linear platforms

EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge.

by Luis Rijo

Search - Jan 29, 2026 Microsoft's search ad growth slows to 10%

Microsoft search advertising growth declines from 21% to 10% while cloud revenue reaches $50 billion milestone

Microsoft search advertising revenue increased 10% to $3.8 billion in Q2 fiscal 2026 as cloud business surpassed $50 billion quarterly milestone for first time.

by Luis Rijo

AI - Jan 29, 2026 Pinterest cuts 780 jobs while investors question the AI pivot strategy

Pinterest stock chart showing sharp decline following workforce reduction announcement on January 27, 2026

Pinterest reduces workforce by 15% to fund AI development, but shares sink 9.61% as analysts question whether automation addresses competitive pressures from Meta and TikTok.

by Luis Rijo

AI - Jan 28, 2026 Google's AI Overviews upgrade: Gemini 3 powers smoother chat handoffs

Google AI Mode interface showing conversational follow-up query from AI Overview on mobile search results

Google today upgrades AI Overviews to Gemini 3 globally, enabling seamless transitions to AI Mode conversations directly from search results pages.

by Luis Rijo