Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9139 Articles

Search - Mar 23, 2026 No new content, no links: how Hims lifted keyword rankings 34% in 3 weeks

Physician typing health content on laptop beside stethoscope, representing telehealth EEAT signals.

A former Hims SEO leader shares how seven EEAT changes - no new content, no links - lifted keyword rankings 34% in three weeks for a telehealth brand.

by Luis Rijo

Video - Mar 23, 2026 FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch

Soccer player mid-air kick in packed stadium during a live World Cup match broadcast.

FIFA approved ads during 2026 World Cup water breaks across 104 matches. New LoopMe data shows 73% of US consumers will notice ads, but only 30% plan to watch. 157 chars.

by Luis Rijo

AI - Mar 22, 2026 Walmart's ChatGPT checkout flopped. Here's what comes next.

Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.

by Luis Rijo

Retail - Mar 22, 2026 Google's out-of-stock buy button rule just got stricter for merchants

Google Merchant Center product landing page showing a buy button and color variants for a sneaker.

Google Merchant Center now requires buy buttons to be greyed out on out-of-stock product pages, replacing the previous practice of hiding or removing them entirely.

by Luis Rijo

Data - Mar 22, 2026 Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers

Opera GX gaming browser running on Linux, showing support for Fedora, Ubuntu, Debian, and openSUSE.

Opera GX arrives on Linux on March 19, 2026, bringing RAM and network limiters, a zero-log VPN, built-in ad blocking, and Twitch and Discord integration to 34 million users.

by Luis Rijo

Video - Mar 22, 2026 France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide

Two viewers in a Paris apartment watch a connected TV as digital data streams flow across the room.

Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.

by Luis Rijo

Data - Mar 22, 2026 Sweden's influencer ad crackdown: fines, court rulings, and EU law coming

Smartphone with influencer feed on courtroom table, legal documents stamped, judges in background.

Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026.

by Luis Rijo

AI - Mar 22, 2026 Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push

`Audit papers explode over cracked DSP dashboard, ad tech supply chain breaks down

Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.

by Luis Rijo