Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9139 Articles

Video - Mar 21, 2026 Voters trust TV news over AI and social media, VAB survey finds

Bar chart: TV news dominates political info across party lines, outpacing social media by 25+ points.

VAB's March 2026 survey of 2,319 U.S. adults finds voters nearly 9x more likely to trust TV news than social media for political information, with AI ranked lowest.

by Luis Rijo

Retail - Mar 21, 2026 Google Merchant Center's "product page unavailable" error kills ads - here's the fix

FeedArmy's Emmanuel Flossie explains why Google Merchant Center's "product page unavailable" error pauses Shopping ads and how to fix it in minutes.

by Luis Rijo

Search - Mar 21, 2026 One billion health questions a day - what Google is doing with them

Google G as a doctor holding a tablet in a hospital corridor, AI meets healthcare.

Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.

by Luis Rijo

Social - Mar 21, 2026 Reddit ads land in Pacvue's retail media OS - what brands gain

Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands.

by Luis Rijo

Display - Mar 21, 2026 AutoBait exposed: inside the AI slop factory draining ad budgets

Two domains, same AI-generated articles and images - AutoBait's identical content across MFA sites.

DoubleVerify's Fraud Lab uncovered AutoBait, a 200+ domain MFA network using exposed AI prompts, costing advertisers millions in wasted impressions.

by Luis Rijo

Display - Mar 21, 2026 Mobile gaming ads convert the same day: what Kantar's 2,500-person study reveals

Mobile gaming ad purchase timing: 38% buy within 3 months, 71% convert same day.

Kantar's February 2026 study of 2,500 U.S. mobile gamers found 71% buy the same day they see a mobile game ad, challenging assumptions about the channel's commercial reach.

by Luis Rijo

DOOH - Mar 21, 2026 pDOOH investment set to surge 44% as programmatic takes over half of campaigns

Share of campaigns including pDOOH: past vs. next 18 months by market, VIOOH 2026 report.

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

by Luis Rijo

Data - Mar 21, 2026 Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality

INCRMNTAL's Tel Aviv office, the AI incrementality measurement platform acquired by Smartly.

Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.

by Luis Rijo