Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8664 Articles

Audio - Jan 25, 2026 Acast and Barometer debut episode-level podcast targeting before bids

Podcast episode-level targeting illustration showing microphone, waveforms, and listener analysis

Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.

by Luis Rijo

Data - Jan 25, 2026 German court says SCHUFA must explain why credit scores hurt consumers

Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.

by Luis Rijo

Search - Jan 25, 2026 Texas API firm strikes back after Google's DMCA web scraping lawsuit

SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.

by Luis Rijo

AI - Jan 25, 2026 Scammers exploit OpenAI's name in fake ad platform targeting marketers

Fake OpenAI Advertising GPT TestFlight app screenshot showing fraudulent beta testing invitation

Digital marketers face new phishing campaign using fraudulent TestFlight app claiming to offer OpenAI advertising credits and campaign tools.

by Luis Rijo

Retail - Jan 25, 2026 PayPal's bet on commerce media networks that see 30% of global purchases

Dr. Mark Grether discusses PayPal's commerce media strategy at CES 2026 in the C-Space Studio.

PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.

by Luis Rijo

DOOH - Jan 25, 2026 Polish DOOH network joins global programmatic platform

Jet Line digital screen displays Lidl advertisement in Polish city center with pedestrian traffic

Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.

by Luis Rijo

AI - Jan 25, 2026 Dow Jones Factiva passes 8,000 AI-licensed sources as demand surges

Factiva expands licensed content database to 8,000+ sources with USA TODAY, ADWEEK, and The Atlantic, positioning platform as leading AI marketplace for publishers.

by Luis Rijo

Social - Jan 25, 2026 Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising

Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.

by Luis Rijo