Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8665 Articles

Social - Jan 25, 2026 Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising

Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.

by Luis Rijo

Data - Jan 25, 2026 Building the 2026 marketing tech stack: ESPs can't see 95% of traffic

Email service platform icon illustrating marketing technology stack identity resolution challenges

Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.

by Luis Rijo

Audio - Jan 25, 2026 Netflix soundtrack dips slightly but still crushing competition

KPop Demon Hunters Golden dominates YouTube charts with 57.5M views in January 2026 tracking week 3

Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.

by Luis Rijo

Data - Jan 25, 2026 ICE wants ad tech companies to help with surveillance investigations

US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.

by Luis Rijo

Search - Jan 25, 2026 Google Messages bot arrives to preview links in your chat threads

Google Messages bot fetching link previews from messaging platforms for chat conversations

Google today added Google Messages to its user-triggered fetchers list, enabling link previews for URLs shared in chat threads via newly documented crawler.

by Luis Rijo

Social - Jan 25, 2026 TikTok just made its Smart+ automation actually usable for advertisers

TikTok upgrades Smart+ with creative automation, ad preview tools, and efficiency features that address advertiser complaints about automated campaign control.

by Luis Rijo

AI - Jan 25, 2026 Bot tracking and streaming ads reshape marketing week four

AI bot footprint tracking reveals crawler traffic patterns across digital marketing platforms

Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.

by Luis Rijo

AI - Jan 25, 2026 X exposes algorithm secrets

X algorithm mechanics exposed through open source code release showing internal ranking architecture

X open sources Grok-powered recommendation algorithm revealing engagement scoring mechanics, verification advantages, and 30-minute velocity windows for brands.

by Luis Rijo