Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Display - Mar 21, 2026 AutoBait exposed: inside the AI slop factory draining ad budgets

Two domains, same AI-generated articles and images - AutoBait's identical content across MFA sites.

DoubleVerify's Fraud Lab uncovered AutoBait, a 200+ domain MFA network using exposed AI prompts, costing advertisers millions in wasted impressions.

by Luis Rijo

Display - Mar 21, 2026 Mobile gaming ads convert the same day: what Kantar's 2,500-person study reveals

Mobile gaming ad purchase timing: 38% buy within 3 months, 71% convert same day.

Kantar's February 2026 study of 2,500 U.S. mobile gamers found 71% buy the same day they see a mobile game ad, challenging assumptions about the channel's commercial reach.

by Luis Rijo

DOOH - Mar 21, 2026 pDOOH investment set to surge 44% as programmatic takes over half of campaigns

Share of campaigns including pDOOH: past vs. next 18 months by market, VIOOH 2026 report.

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

by Luis Rijo

Data - Mar 21, 2026 Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality

INCRMNTAL's Tel Aviv office, the AI incrementality measurement platform acquired by Smartly.

Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.

by Luis Rijo

Social - Mar 21, 2026 The Times doubled conversions on Reddit with Max campaigns - here's how

Reddit ad from The Times offering £1 for 4 months subscription, part of a Max campaigns test.

The Times used Reddit's AI-powered Max campaigns beta, launched January 5, 2026, to achieve a 2x conversion rate and 26% higher CTR through automated creative optimisation.

by Luis Rijo

Social - Mar 17, 2026 Meta's consent-for-ads model still falls short, says EU consumer body

User stuck in mud between ad-filled corridor and blocked path in a digital data labyrinth.

BEUC today published a 13-page analysis finding Meta's January 2026 consent-for-ads update still violates the DMA, GDPR, and Unfair Commercial Practices Directive.

by Luis Rijo

AI - Mar 17, 2026 Perion's Outmax AI agent turns audited numbers into an adtech case study

Outmax AI agent grows advertiser spend from $50K to $20M across YouTube and Meta in 24 months.

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.

by Luis Rijo

Data - Mar 17, 2026 The science of too many choices: what Sheena Iyengar's research means for marketers

Person frozen before endless jam shelves vs. confidently choosing from six jars.

Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.

by Luis Rijo