Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8670 Articles

Data - Jan 25, 2026 ICE wants ad tech companies to help with surveillance investigations

US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.

by Luis Rijo

Search - Jan 25, 2026 Google Messages bot arrives to preview links in your chat threads

Google Messages bot fetching link previews from messaging platforms for chat conversations

Google today added Google Messages to its user-triggered fetchers list, enabling link previews for URLs shared in chat threads via newly documented crawler.

by Luis Rijo

Social - Jan 25, 2026 TikTok just made its Smart+ automation actually usable for advertisers

TikTok upgrades Smart+ with creative automation, ad preview tools, and efficiency features that address advertiser complaints about automated campaign control.

by Luis Rijo

AI - Jan 25, 2026 Bot tracking and streaming ads reshape marketing week four

AI bot footprint tracking reveals crawler traffic patterns across digital marketing platforms

Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.

by Luis Rijo

AI - Jan 25, 2026 X exposes algorithm secrets

X algorithm mechanics exposed through open source code release showing internal ranking architecture

X open sources Grok-powered recommendation algorithm revealing engagement scoring mechanics, verification advantages, and 30-minute velocity windows for brands.

by Luis Rijo

AI - Jan 25, 2026 Brazil blocks Meta's WhatsApp AI chatbot ban in surprise move

WhatsApp interface showing Meta AI search integration and messaging features on mobile devices

Brazil's competition authority suspends Meta's controversial policy blocking third-party AI assistants from WhatsApp, following Italy's similar action weeks earlier.

by Luis Rijo

AI - Jan 25, 2026 Marketers bet on AI media despite struggling with generative AI adoption

Generative AI leads consumer trends at 70% while CTV streaming surges to 63% in Mediaocean survey

Mediaocean survey shows 54% of marketers increasing AI media spend while 42% struggle with data quality issues preventing broader AI implementation.

by Luis Rijo

AI - Jan 25, 2026 Amazon's Health AI assistant quietly solves what doctors' offices never could

Amazon One Medical Health AI assistant interface showing personalized health tracking and reminders

Amazon One Medical launched a Health AI assistant this week providing 24/7 personalized health guidance, appointment booking, and autonomous prescription management.

by Luis Rijo