Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8673 Articles

AI - Jan 25, 2026 Brazil blocks Meta's WhatsApp AI chatbot ban in surprise move

WhatsApp interface showing Meta AI search integration and messaging features on mobile devices

Brazil's competition authority suspends Meta's controversial policy blocking third-party AI assistants from WhatsApp, following Italy's similar action weeks earlier.

by Luis Rijo

AI - Jan 25, 2026 Marketers bet on AI media despite struggling with generative AI adoption

Generative AI leads consumer trends at 70% while CTV streaming surges to 63% in Mediaocean survey

Mediaocean survey shows 54% of marketers increasing AI media spend while 42% struggle with data quality issues preventing broader AI implementation.

by Luis Rijo

AI - Jan 25, 2026 Amazon's Health AI assistant quietly solves what doctors' offices never could

Amazon One Medical Health AI assistant interface showing personalized health tracking and reminders

Amazon One Medical launched a Health AI assistant this week providing 24/7 personalized health guidance, appointment booking, and autonomous prescription management.

by Luis Rijo

Data - Jan 25, 2026 IAB Poland maps the complex Polish digital advertising ecosystem with 400+ brands

Polish programmatic sector showing DSPs, optimizers and yield tech from IAB Poland 2026 map

Polish digital advertising market transparency improves with launch of comprehensive industry directory covering nine sectors and 55 categories from agencies to analytics.

by Luis Rijo

AI - Jan 24, 2026 German industry group lays groundwork for AI agents before trust crisis hits

BVDW publishes comprehensive framework for responsible AI agent deployment as surveys reveal 71% of Germans reject autonomous systems handling daily tasks.

by Luis Rijo

AI - Jan 24, 2026 OneTrust forecasts 5 governance shifts for AI accountability in 2026

Governance concerns block AI adoption for 58% of organizations per OneTrust 2026 report data visualization

Privacy tech firm's annual report projects governance transformation as organizations struggle matching manual oversight with machine-speed decision-making across regulatory jurisdictions.

by Luis Rijo

AI - Jan 24, 2026 AI agents will change how brands sell to customers in 2026

AI shopping assistant adoption reaches 24% among users according to Kantar consumer research report

Kantar identifies AI agents, retail media hitting 1.8x better results, creator ROI demands among ten marketing trends reshaping brand strategy in 2026.

by Luis Rijo

Audio - Jan 24, 2026 Spotify hands playlist control back to listeners with AI-driven prompts

Spotify Prompted Playlist interface showing "Meet My New Favorite Artist" with natural language prompts

Spotify expands Prompted Playlist beta to US and Canada, letting Premium subscribers create personalized playlists using natural language while maintaining algorithmic discovery.

by Luis Rijo