Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Video - Mar 16, 2026 A+E Global Media locks in multiyear Nielsen deal - here's what's inside

TV screen in dark living room merging with audience measurement data dashboards and analytics charts

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

by Luis Rijo

Video - Mar 16, 2026 YouTube is about to own the Oscars, and that changes everything for ad buyers

YouTube play button character holding Oscar statuette on red carpet at the 98th Academy Awards 2026.

YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.

by Luis Rijo

Retail - Mar 16, 2026 Germany's online sellers just got a watchdog with teeth: BVOH can now sue platforms

Germany's Federal Network Agency today named BVOH as the first association authorized to sue under the EU P2B Regulation, giving online sellers a legal shield against platform abuses.

by Luis Rijo

Audio - Mar 15, 2026 Shorts decides the charts now - and this week's data proves it

Brazilian phonk mascot from NO BATIDÃO, the track dominating YouTube Shorts for 20 weeks globally.

YouTube's Mar 6–12, 2026 charts show NO BATIDÃO ruling Shorts for week 19 while BLACKPINK's GO slides from its global #1 debut to #20 in just seven days.

by Luis Rijo

Social - Mar 15, 2026 LinkedIn rebuilds its feed from scratch with LLMs and GPU-powered ranking

GPU servers power LinkedIn's LLM-based Feed ranking system with real-time data streams.

LinkedIn's new LLM-powered Feed uses dual encoders, GPU-accelerated indexing and a sequential ranking model to deliver personalized content in under 50 milliseconds.

by Luis Rijo

Social - Mar 15, 2026 Instagram tests clickable links in post captions for Meta Verified users

Instagram's "Add link" screen showing URL field and 10-link monthly cap for Meta Verified users.

Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.

by Luis Rijo

Retail - Mar 15, 2026 Amazon opens Shop Direct to third-party feeds - what merchants need to know

Amazon Shopping app showing Shop Direct results with Buy for Me and Shop Direct buttons for sneakers.

Amazon's Shop Direct now accepts third-party product feeds from Feedonomics, Salsify, and CEDCommerce, giving over 400,000 merchants real-time access to hundreds of millions of customers.

by Luis Rijo

Data - Mar 15, 2026 Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing

Sprinklr fiscal 2026 results: AI platform data streams and financial charts in control room.

Sprinklr posts $857.2M revenue and a $200M buyback for fiscal 2026, yet guidance signals near-flat growth, declining churn and rising AI costs cloud the outlook.

by Luis Rijo