Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Social - Mar 15, 2026 Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers

US map divided into 210 ad targeting markets, showing the Comscore Markets geographic shift.

Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering

by Luis Rijo

AI - Mar 15, 2026 IAB Europe explains agentic ad scaling - and why it's harder than it looks

IAB Europe explains how agentic advertising scales from single LLM agents to full ecosystems.

IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

by Luis Rijo

Video - Mar 15, 2026 Disney+ launches Verts, its swipeable vertical video feed for mobile

Disney+ Verts mobile feed showing swipeable vertical video clips from Alien Earth and Thunderbolts.

Disney+ rolls out Verts this week for U.S. subscribers - a swipeable vertical video feed on mobile linking scenes to Watchlists and direct playback.

by Luis Rijo

Video - Mar 15, 2026 98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next

Golden Oscar statuette on red carpet stage, 98th Academy Awards ceremony at Dolby Theatre 2026.

YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.

by Luis Rijo

Video - Mar 15, 2026 Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time

Dark living room lit by multiple screens showing a basketball game and streaming content at night.

Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

by Luis Rijo

DOOH - Mar 15, 2026 JCDecaux's record cash flow hides a digital advertising arms race

IGPDecaux digital street furniture displays Emporio Armani ad at Rome bus stop near Bocca della Verità.

JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

by Luis Rijo

AI - Mar 15, 2026 FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG

AI agent infrastructure automates premium video ad buying across streaming screens.

FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

by Luis Rijo

Social - Mar 14, 2026 Swedish publishers back Meta's expulsion from IAB - and it's just the start

Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

by Luis Rijo