Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.
A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.
Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.
