Roku last month added FOX One as a Premium Subscription on The Roku Channel in the United States, making Fox Corporation's direct-to-consumer streaming service the latest addition to a catalogue that now spans more than 75 services accessible through a single Roku account. The launch, announced May 26, 2026, arrives less than three weeks before the FIFA World Cup 2026 opens at Estadio Azteca in Mexico City on June 11.

The timing is deliberate. FOX One holds the official English-language streaming rights for the tournament in the United States and, according to Roku, U.S. subscribers who sign up through The Roku Channel will be able to watch all 104 matches live and on-demand - from the group stage opener through the final scheduled for July 19, 2026.

What FOX One includes

FOX One launched on August 21, 2025, as Fox Corporation's wholly-owned streaming service targeting cord-cutters, priced at $19.99 per month or $199.99 annually. The platform consolidates virtually the entire FOX content portfolio in one place. That includes FOX News Channel, FOX Business, FOX Weather, FS1, FS2, Big Ten Network, FOX Deportes, local FOX affiliate stations, the main FOX broadcast network, and FOX Nation through a bundle arrangement. Sports coverage extends to the NFL, MLB, college football and basketball, UFL, NASCAR, INDYCAR, and soccer.

The service was built on the technical infrastructure of Tubi Media Group, which Fox Corporation owns. According to Fox Corporation, that foundation draws on the engineering work behind Tubi's Super Bowl LIX stream in February 2025, which reached 15.5 million peak concurrent viewers and 24 million unique viewers - at the time the largest streaming audience for a single live sports event in U.S. history. For FOX One subscribers accessing the service through The Roku Channel, that infrastructure underpins the delivery of all 104 World Cup matches.

Access to FOX One through The Roku Channel carries the standard $19.99 per month price. Eligible customers receive a three-day free trial. Sign-up is available on Roku devices or at go.roku.com/fox-one. Subscribers who want to manage their account after sign-up can do so at my.roku.com or through the Roku mobile app.

How Premium Subscriptions work on Roku

The Premium Subscriptions mechanism sits at the centre of how Roku has been building its non-advertising revenue base. Rather than directing viewers to individual apps or separate billing systems, the model routes subscription management through a single Roku account. Subscribers can add or cancel services at any time without leaving the Roku interface.

Roku added Premium Subscriptions to The Roku Channel in 2022, initially as a way to blend free, ad-supported content with paid options in one interface. The catalogue has expanded considerably since then. As of this announcement, it covers more than 75 streaming services - a figure that includes entertainment, news, and live sports providers.

The subscription business has been growing faster than Roku's advertising segment. In its Q4 2025 earnings, Roku reported that Q4 marked its biggest quarter ever for Premium Subscription net adds, with the holiday period accelerating sign-ups. Subscription revenue in that quarter grew at nearly twice the rate of advertising revenue, a shift that reflects how the company has been repositioning the business. In Q1 2026, Roku reported $1.25 billion in total revenue, with Q1 2026 representing the highest quarter ever for Premium Subscription sign-ups. Subscription revenue in that quarter reached $519 million, representing 30% year-over-year growth. Excluding the contribution of Frndly TV, which Roku acquired, organic subscription growth ran at 23%.

Roku crossed 100 million streaming households in April 2026, a milestone that arrived alongside the company's first detailed breakdown of its platform finances into separate advertising and subscription lines. That disclosure revealed subscription revenue was outpacing device revenue by a ratio of roughly 3 to 1. According to a platform analysis published at the time, a platform earning close to 40% of revenue from subscription sign-ups has strong commercial incentives to make discovery and sign-up flows frictionless - which shapes how the Home Screen is designed and how premium subscription integrations get structured.

Sports discovery infrastructure

Beyond the billing mechanism, Roku has built dedicated sports discovery surfaces that FOX One content will feed into. According to Roku, live sports content from FOX One will be discoverable through Roku Sports Zone, the platform's central hub for sports content, and through the Soccer Zone, a sport-specific destination. The Soccer Zone is a meaningful placement given the World Cup calendar. With the tournament running from June 11 through July 19, the Soccer Zone becomes a natural entry point for viewers looking for match schedules, live broadcasts, and on-demand replays.

The Roku Channel itself sits in a strong position relative to other free streaming services. Nielsen data shows The Roku Channel is the second-largest app on the Roku platform by streaming hours, and as of late 2025 it ranked as the second-largest streaming app based on share of ad-supported TV time across all U.S. platforms. That audience scale matters for FOX One as it tries to reach the approximately 65 million U.S. households that Fox estimates fall outside traditional cable subscriptions.

Why Roku and FOX One are aligned on the World Cup

The FIFA World Cup 2026 is, from a distribution standpoint, one of the most contested live sports events in streaming history. Survey data published in March 2026 found that 73% of Americans expect to notice World Cup advertising, though only 30% plan to watch the tournament. That combination - wide cultural awareness alongside selective viewership - creates a specific kind of distribution challenge. For FOX One, reaching cord-cutters and cord-nevers who are already inside the Roku ecosystem removes a significant acquisition hurdle.

Roku had already flagged the World Cup as a commercial priority in international markets. According to the Q4 2025 earnings materials, the FIFA World Cup 2026 was expected to drive Premium Subscriptions in Mexico, where Roku launched the feature in October 2025 with nine SVOD partners, growing to 13 by end of year. That international context underlines how Roku has been treating the tournament as a subscription acquisition vehicle across multiple geographies, not just the United States.

For Fox Corporation, the Roku integration extends the distribution surface for FOX One beyond the sign-ups the service has accumulated through direct and other platform channels. When FOX One launched in August 2025, Pete Distad, CEO of FOX Direct to Consumer, described the target audience as fans "who have been underserved in the streaming ecosystem to date." The Roku channel adds a new route to that audience.

According to Roku, Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku, described FOX One as "a tremendous addition to Roku's Premium Subscriptions experience, which is focused on making it easier for customers to discover, subscribe to, and stream the content they love all in one place." Fuchsberg added that the integration expands "the premium entertainment, news, and live sports available through Premium Subscriptions on The Roku Channel ahead of the biggest global sports moment of the year."

According to Fox Corporation, Pete Distad, CEO of FOX Direct to Consumer, said that "joining Premium Subscriptions on The Roku Channel expands our reach and gives fans yet another way to find and enjoy all of the FOX content they love."

The broader distribution context

The FOX One integration on Roku sits inside a broader and increasingly competitive landscape for connected televisiondistribution rights. Microsoft launched Premium Streaming campaigns in August 2025, enabling advertisers to place video ads across a network that includes Roku, Netflix, Paramount, and others - an indication of how the value of CTV inventory is being recognized across platform players.

Earlier in 2025, FOX One's distribution became a pressure point in carriage negotiations with YouTube TV, with YouTube TV subscribers temporarily facing the prospect of losing FOX channels just days after the streaming service launched. That dispute, which centred on rights fees, illustrated the leverage dynamics that direct-to-consumer streaming creates for content owners. A provider that already has a functioning subscription product available outside the bundle can use that as an alternative to concessions in carriage talks.

CTV's share of programmatic media budgets doubled from 14% in 2023 to 28% in 2025, according to data cited across multiple industry reports. That shift has concentrated considerable attention on which platforms control distribution of premium live content - and live sports specifically. The FIFA World Cup represents the clearest near-term test of whether streaming can absorb a sports event of that scale without the friction losses that have historically pushed audiences toward linear television.

Roku's position as the number one TV streaming platform in the U.S., Canada, and Mexico by hours streamed - according to Hypothesis Group data from December 2025 cited by the company - makes it a meaningful distribution partner for any streaming service with ambitions in the live sports segment.

Timeline

Summary

Who: Roku (NASDAQ: ROKU) and Fox Corporation, through its wholly-owned streaming service FOX One. Key named individuals include Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku, and Pete Distad, CEO of FOX Direct to Consumer.

What: Roku today added FOX One as a Premium Subscription on The Roku Channel, allowing U.S. Roku customers to subscribe to FOX One directly through their Roku account for $19.99 per month. The integration gives subscribers live and on-demand access to all 104 FIFA World Cup 2026 matches, along with the full portfolio of FOX brands including FOX News, FOX Business, FOX Sports, FS1, FS2, Big Ten Network, FOX Deportes, local FOX affiliates, and FOX Nation through a bundle. A three-day free trial is available for eligible customers.

When: The launch was announced May 26, 2026. The FIFA World Cup 2026 runs from June 11 through July 19, 2026.

Where: Available in the United States. Sign-up is supported on Roku devices, the Roku mobile app, and via go.roku.com/fox-one. FOX One content is also accessible at my.roku.com after sign-up.

Why: Roku is expanding the live sports and premium entertainment available through its Premium Subscriptions model ahead of the FIFA World Cup 2026, the most significant live sports streaming event on the immediate calendar. Fox Corporation gains a distribution channel inside Roku's ecosystem - which reached 100 million streaming households in April 2026 - to reach cord-cutters and cord-nevers who fall outside traditional cable bundles. The integration fits Roku's strategy of making subscription sign-ups a growing revenue pillar alongside advertising, with subscription revenue reaching $519 million in Q1 2026, up 30% year-over-year.