Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Video - Mar 14, 2026 YouTube expands likeness detection to politicians and journalists - will it hold?

YouTube expands AI likeness detection to civic leaders and journalists to fight deepfakes.

YouTube expanded its AI likeness detection tool to government officials, journalists, and political candidates on March 10, 2026, targeting deepfake impersonation of civic figures.

by Luis Rijo

Video - Mar 14, 2026 WHOOP picks Viant as its CTV ad platform in a multi-year deal

WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

by Luis Rijo

AI - Mar 14, 2026 EU draft reveals how Brussels will probe and fine AI model providers

EU flag with neural network connections representing AI Act enforcement proceedings draft rules.

The European Commission published a draft implementing regulation on March 12, 2026, detailing how it will evaluate general-purpose AI models and impose fines under the EU AI Act.

by Luis Rijo

Search - Mar 13, 2026 Google's smart bidding secrets: what advertisers get wrong in 2026

Google Ads Decoded hosts discuss smart bidding and budget best practices for 2026.

Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.

by Luis Rijo

Data - Mar 13, 2026 Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator

Luxembourg's Administrative Court today annulled Amazon's €746 million GDPR fine over behavioral advertising, ordering the CNPD to redo its analysis under updated EU case law.

by Luis Rijo

Social - Mar 12, 2026 IAB Sweden kicks out Meta over failure to tackle deceptive ads

Golden gavel splits boardroom table as IAB Sweden expels Meta over deceptive ads.

IAB Sweden today expelled Meta from its membership after ruling that the platform's work against deceptive ads is insufficient, marking a rare trade body sanction.

by Luis Rijo

Display - Mar 12, 2026 Google kills the ad load slider - AdSense banner ads get granular controls

The AdSense ad load slider set near mid-range, showing deprecation notice for April 16, 2026.

Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.

by Luis Rijo

Data - Mar 12, 2026 Googlebot is not a program - Google engineers finally explain what it really is

Search Off the Record podcast episode 105 thumbnail, Inside Googlebot, Google Search Central.

Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.

by Luis Rijo