AI German study shows generative AI adoption varies sharply by demographics New research from YouGov reveals stark differences in how German workers embrace artificial intelligence tools, with age and education creating significant divides in workplace technology adoption.
Data Google Analytics now suggests tracking AI chatbots in custom channel groups Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.
DOOH Programmatic digital out-of-home adoption reaches 30% in China China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.
DOOH JCDecaux India unlocks programmatic targeting at Bengaluru International Airport Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
Video Microsoft launches Premium Streaming campaigns including Netflix Microsoft Advertising quietly launches new video campaign format targeting premium streaming platforms like Netflix and Roku.
Retail Chinese giant JD.com offers €2.2 billion for Media Markt and Saturn Chinese e-commerce company launches voluntary takeover bid for Media Markt and Saturn parent at €4.60 per share premium.
Data Microsoft gets EU hall pass despite admitting it can't protect European data Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.
Video Riot Games allows betting sponsors for League and Valorant teams Riot Games announces betting sponsorship policy for North America, Europe, and Middle East teams starting 2025.
Audio Spotify raises premium subscription prices in multiple global markets Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.
Display Featured OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance.
AI Anthropic expands Academy with enterprise partner courses Major AI training initiatives now include specialized tracks from AWS, Google Cloud, and Deloitte.
Data ICO publishes guidance on profiling tools for online safety compliance Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.
Video Google integrates affinity audiences with Netflix campaigns via DV360 Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.
AI European creators reject AI Act implementation measures A coalition of European creative industries formally condemns new AI guidelines as inadequate protection for intellectual property rights.
Video FanDuel Sports Network sees 25% streaming ad growth Streaming sports network reports strong monetization gains through advanced programmatic platform technology.
AI NVIDIA research challenges $57 billion AI infrastructure strategy with small language models Small models demonstrate equivalent performance for 60-80% of enterprise AI tasks at fraction of operational cost.
AI Microsoft study shows AI impacts 75% of major occupations in marketing communications Large-scale analysis of 200,000 conversations reveals customer service and sales roles face highest automation potential.
Social Axel Springer acquires social media advertising platform cmmrcl.ly Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.
AI Publishers rally against AI scraping at IAB Tech Lab summit Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation.
Display Microsoft Advertising launches enhanced website exclusion tools New controls enable bulk management of 10,000 domains per list across Audience and Search campaigns.
Video UK trade bodies unite ahead of less healthy food advertising restrictions Cross-industry coalition launches awareness campaign as October 1 implementation date approaches for voluntary agreement.
Data Google Tag Manager introduces new client-side API for reliable analytics data access New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.
Data Gamers spend more than non-gamers across categories Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.
Social Italian influencer advertising reaches €350M across major platforms New study shows Instagram leads with 4,835 posts while TikTok drives faster engagement growth during key months.
Audio Spotify advertising faces challenge as Q2 revenue drops 1% year-over-year Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.
