Video Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.
Video Spotify launches ad exchange, partners with The Trade Desk for video Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.
Audio SiriusXM NBA Radio expands to full game coverage and 30 team channels for 2024-25 SiriusXM launches complete NBA coverage with live games, dedicated team channels, and 24/7 expert analysis for the 2024-25 season.
Audio ESPN and SiriusXM launch historic sports content partnership for premium subscribers ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.
Data Google Analytics updates BigQuery Export with enhanced traffic source analysis Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.
Video LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.
Display Why SSPs are leading the programmatic market through supply path curation Analysis reveals how Supply-Side Platform curation drives value by reducing data loss and boosting efficient audience targeting.
Search Featured Google updates Favicon Requirements: new 8x8px minimum size Google's latest favicon documentation update reduces minimum size to 8x8 pixels while maintaining quality standards for search results.
Search PPC Meaning: The guide to pay-per-click advertising Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.
Video FuboTV launches standalone Premium Sports streaming without base plan requirement FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.
Video IAB Tech Lab launches CTV Ad format standardization initiative IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.
Display Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.
Display UK publisher National World signs multi-year deal with Taboola Leading UK publisher implements Taboola's AI recommendations across 60+ news sites reaching 15 million monthly readers.
Search Featured Google algorithm shifts hit major publishers' affiliate sections, traffic plummets Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.
AI Google senior search analyst: AI integration essential for tech industry success Google's John Mueller addresses AI adoption concerns, emphasizing its permanence in tech while cautioning against industry hype.
Video Nielsen expands YouTube CTV ad measurement in India with cross-device analytics Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
Data Google and YouTube launch Election Tools for US Voters Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
Search Google expands travel feeds in search ads Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.
Video Mexico streaming share drops to 21.5% in September, Nielsen reports Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.
Display Adsquare launches curation service New Curation service introduces ID-Precise, Geo-Contextual, and Incremental PMPs for enhanced programmatic media buying solutions.
Social LinkedIn Ireland faces €310 Million fine for GDPR violations in data processing Irish Data Protection Commission penalizes LinkedIn for unlawful processing of personal data and targeted advertising practices.
Data Featured Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024 Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.
Search Google launches new Search Trends documentation to help content creators Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.
Display Featured Google Performance Max adds AI asset testing and Video Enhancement features for 2025 Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
Data DV360 revamps reporting system with major November 2024 infrastructure update Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.
