Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8673 Articles

AI - Jan 16, 2026 Just 5% of work tasks drive 59% of AI use in marketing and beyond

Correlation heatmap showing AI task characteristics: routine negatively correlates with cognitive demands.

Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.

by Luis Rijo

AI - Jan 16, 2026 OpenAI finally pulls trigger on ChatGPT ads after monthslong delay

OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.

by Luis Rijo

Video - Jan 16, 2026 Amazon bets on Fallout universe with reality competition series

Fallout vault dweller in iconic blue jumpsuit from Prime Video's scripted series preceding reality show

Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.

by Luis Rijo

AI - Jan 16, 2026 IAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points

Transparent sign displaying "This Content is AI-Generated" label in modern business district plaza

IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising.

by Luis Rijo

Data - Jan 16, 2026 France's privacy watchdog just changed how cookies work across your devices

CNIL server with French flag managing cookie consent across multiple devices with privacy shield

CNIL publishes final recommendations on cross-device consent for cookies and trackers, establishing new requirements for authenticated environments.

by Luis Rijo

AI - Jan 16, 2026 GitHub loses independence as Microsoft absorbs developer platform into CoreAI

Microsoft ends GitHub's seven-year independence as CEO Thomas Dohmke resigns. The $7.5B acquisition joins CoreAI amid AI coding competition.

by Luis Rijo

AI - Jan 16, 2026 Stanford researchers extract entire copyrighted books from AI models

AI models leak Harry Potter text: Claude extracts 95.8%, Gemini 76.8%, Grok 70.3%, GPT-4.1 just 4% of book.

Four major AI systems leak full copyrighted texts including Harry Potter despite safety measures designed to prevent memorization and reproduction of training data.

by Luis Rijo

AI - Jan 15, 2026 WhatsApp bars AI chatbots as Meta solidifies messaging monopoly

Meta today banned general-purpose AI chatbots from WhatsApp's Business API while keeping its own Meta AI as the sole assistant on the 3 billion-user platform.

by Luis Rijo