Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Video - Mar 08, 2026 ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure

ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week.

by Luis Rijo

Data - Mar 08, 2026 Google's secret crawl logic, finally explained in one page

Google published a new web crawling overview on March 3, 2026, detailing how Googlebot discovers, renders, and manages site access across 30+ years of web indexing.

by Luis Rijo

Data - Mar 08, 2026 GDPR pros want less paperwork, not fewer rights - noyb survey

GDPR compliance workload by article: noyb survey of 510 DPOs ranks Article 30 as the top burden.

noyb survey of 510 DPOs across 28 jurisdictions finds the EU Digital Omnibus misses what compliance professionals actually need to cut GDPR workload.

by Luis Rijo

Social - Mar 07, 2026 California court signs $50M Meta privacy injunction over Facebook data controls

A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.

by Luis Rijo

Retail - Mar 07, 2026 Mastercard and Google's new trust layer could reshape how AI buys for you

Mastercard and Google yesterday introduced Verifiable Intent, a cryptographic trust standard for AI agent payments, backed by IBM, Adyen, Fiserv, and six other partners.

by Luis Rijo

AI - Mar 07, 2026 Most B2B marketers can't prove AI's role in their pipeline

A lone marketer faces fragmented AI data streams and broken attribution chains in a dark control room.

Eight in ten B2B marketing leaders say AI visibility is a blind spot, with only 10% able to link AI touchpoints to revenue, new Agentcy research finds.

by Luis Rijo

AI - Mar 07, 2026 AI bots crawl retail sites 198x more than Google, new report warns

A lone shopper watches AI bots scan endless retail shelves in a vast automated warehouse.

AI bots crawl retail sites 198x more per visit than Google, bot traffic rose 5.4x in 2025, and 80% of websites are exposed to agent spoofing, per new research.

by Luis Rijo

Video - Mar 07, 2026 Paramount+ and HBO Max to merge into one streaming giant with ~200M subscribers

Two glowing spheres - Paramount+ and HBO Max - collide in space, merging into one platform.

Paramount CEO David Ellison confirmed Paramount+ and HBO Max will combine into a single streaming platform, creating a ~200 million subscriber rival to Netflix following the WBD acquisition.

by Luis Rijo