Data Adobe unveils GenStudio for Performance Marketing Adobe launches GenStudio for Performance Marketing, revolutionizing campaign creation with generative AI and integrated partnerships.
Data Study warns of AI pitfalls in human decisions: calls for cautious integration New research highlights challenges in combining AI and human judgment for complex moral and ethical decisions.
Audio Spotify expands Audiobooks to France, Belgium, Netherlands, and Luxembourg Spotify launches audiobook service in four new European countries, offering 200,000+ titles to Premium subscribers.
Data Featured Global copyright laws converge to support AI training, new study reveals Research uncovers surprising harmony in copyright exceptions for AI across diverse legal systems, predicting further convergence despite ongoing challenges in this rapidly evolving field.
Data Google tightens rules for Ad Agencies managing client accounts New rules require more transparency on costs and performance for agencies managing Google Ads accounts.
Data Microsoft unveils Ad Selection API for privacy-preserving advertising New server-side API aims to balance user privacy and ad relevance as industry moves away from third-party cookies.
Retail Walmart unveils 2024 Holiday Checklist for Marketplace Sellers Walmart's comprehensive guide helps Marketplace sellers prepare for the crucial holiday shopping season with key strategies and tools.
Search Featured Google Search quality declines, says viral YouTube critique Popular tech YouTuber's video highlighting Google's ad-heavy results and SEO manipulation gains millions of views, sparking debate on search quality.
Featured YouTube clarifies changes to ad skip button functionality YouTube addresses user concerns about ad skip button changes, emphasizing button remains accessible after 5 seconds.
Video YouTube Partner Program explained YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.
Video Google expands Custom Bidding Options in DV360 for CTV Ads New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.
Social IAS and DoubleVerify expand Brand Safety controls on Meta platforms New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram.
Social Reddit emerges as a top platform for Holiday Gift Research Reddit's engaged communities provide shoppers with authentic gift advice, driving purchasing decisions this holiday season.
Audio Acast partners with Initium Media to expand chinese-language podcast reach Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.
Retail Roku expands Instacart partnership with Shoppable Ads Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.
Video Amazon to offer Apple TV+ as add-on subscription for Prime Video customers Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.
Data Google launches Global Signal Exchange to combat online scams and fraud Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.
Retail Amazon unveils AI Shopping Guides Amazon launches AI-powered Shopping Guides, simplifying product research across 100+ categories with consolidated information and recommendations.
Display GumGum unveils integrated sports marketing solution New platform combines contextual advertising and sponsorship analytics to help brands maximize ROI across entire sports event lifecycle.
Data Industry anti-fraud efforts save advertisers $10.8 Billion in 2023 TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.
Data European Data Protection Board unveils work programme for 2024-2025 EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.
Video Google clarifies Video Inventory Restrictions for publishers in explainer video A recent Google video breaks down key aspects of video inventory restrictions, offering publishers clear guidance on monetization rules.
Data HUMAN Security secures $50+ million HUMAN Security raises over $50 million to enhance its cybersecurity platform, protecting digital interactions from sophisticated threats.
Search Featured Google expands Store Ratings to 4 new english-speaking countries Google's Store ratings feature, previously available in the US, now reaches shoppers in Australia, Canada, India, and the UK.
Display Zeta Global to acquire LiveIntent Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.
