Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9149 Articles

Data - Mar 06, 2026 NIQ cuts CPG weekly reporting lag from nine days to two

NIQ Early Market Read dashboard over CPG warehouse shelves showing real-time sales data.

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

by Luis Rijo

Video - Mar 06, 2026 Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API

Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

by Luis Rijo

Data - Mar 05, 2026 Drowning in data: why U.S. advertisers can't trust their own measurement

Confidence in Media Measurement Among Advertisers With First Party Data

CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.

by Luis Rijo

Search - Mar 05, 2026 Google caps AFS native style IDs at 100 per publisher account in June

Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.

by Luis Rijo

Data - Mar 05, 2026 PlayOn Sports hit with $1.1M fine for forcing students to accept tracking

Mobile ticket blocked by consent overlay at a high school football game under stadium lights.

California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.

by Luis Rijo

Social - Mar 04, 2026 Meta rewrites click attribution rules, finally aligning with Google Analytics

Meta's three attribution types: click-through (link click), engage-through (social actions), view-through.

Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.

by Luis Rijo

AI - Mar 04, 2026 Google opens Canvas in AI Mode to all U.S. users, adds coding and writing

Canvas option highlighted in Google AI Mode's tool menu alongside upload and Deep Search options.

Google opens Canvas in AI Mode to all U.S. users in English, no Labs opt-in required, adding creative writing and coding support to the search tool.

by Luis Rijo

Data - Mar 04, 2026 Spain fines FC Barcelona €500,000 for failing biometric data protection assessment

Fragmented face dissolving into biometric data streams with red alerts over a dark stadium backdrop.

Spain's AEPD fines FC Barcelona €500,000 for an inadequate data protection impact assessment covering biometric facial and voice data of 143,000 members.

by Luis Rijo