Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Social - Feb 13, 2025 Threads expands sharing with new public feed options

Screenshot shows Threads app interface with new feed creation menu, highlighting custom feed sharing feature

Meta's Threads platform introduces public feed sharing, enabling users to explore and connect through curated topic lists.

by Luis Rijo

Display - Feb 13, 2025 Triplelift joins Amazon's traffic engine to optimize ad requests

Infographic showing Amazon's Dynamic Traffic Engine optimization process with 40% traffic reduction and 7% efficiency gain.

Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

by Luis Rijo

Audio - Feb 13, 2025 Spotify delivers record Q4 2024 with highest subscriber growth since 2019

Spotify's MAU distribution across regions shows growth in Rest of World to 34% by Q4 2024, reshaping market share

Global streaming platform hits 675m monthly users and €4.2b revenue while achieving first full year of profitability.

by Luis Rijo

Video - Feb 13, 2025 IAB Tech Lab clarifies video placement definitions for digital advertising

Visual guide showing four video placement types for OpenRTB with black background and minimalist UI examples

Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.

by Luis Rijo

Data - Feb 13, 2025 Google Analytics simplifies cost data import system for advertisers

Visual diagram showing three required fields for Google Analytics' cost data import: source, medium, and date.

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

by Luis Rijo

Retail - Feb 13, 2025 Criteo reports record profits as retail media drives fourth quarter growth

Criteo's omni-commerce media platform combines 20 years of AI expertise for retail and performance advertising

Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.

by Luis Rijo

Data - Feb 12, 2025 Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

by Luis Rijo

Data - Feb 12, 2025 Google Ads requires conversion environment parameter in offline conversion uploads

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

by Luis Rijo