Audio Podcast listenership soars in Australia, older audiences drive growth Nielsen data reveals 16% YoY growth in Australian podcast listeners, with 49% surge among over-60s. Comedy tops content preferences.
Mixed Reality Twitch revolutionizes branded gaming with The Glitch in Fortnite Explore how Twitch's The Glitch transforms in-game advertising, blending real brands with Fortnite's virtual world.
Video Featured Amazon DSP launches goal-based bidding to enhance brand campaign efficiency New feature optimizes reach and frequency for brand awareness, available globally for Amazon DSP advertisers.
Social TikTok Academy revamp TikTok Academy launches enhanced learning experience with curated paths, flexible formats, and expanded curriculum for marketers.
Search Featured TikTok Search Ads TikTok's new Search Ads Campaign feature empowers brands to target high-intent audiences through keyword-based advertising.
Display Featured Microsoft launches open beta for AI-powered native asset generation Microsoft unveils a new AI-driven tool for creating ad assets, streamlining the process for advertisers and marketers.
Social Reddit expands Machine Translation to 35+ countries, boosting global access Reddit's new machine translation feature rolls out to Brazil, Spain, and 35+ countries, enabling multilingual discussions and content.
Data Featured Adform expands data offerings, maintains MRC accreditation Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates
Search Featured Google's Sullivan on SEO Future: AI, UGC, and challenges for independent sites Google's Danny Sullivan discusses the evolving search landscape, addressing concerns of independent sites and the role of AI in SEO.
Display Amazon unveils new Optimal Frequency solution for ad campaigns Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.
Search Forbes Advisor faces significant drop in Google search rankings Forbes Marketplace's SEO strategy for Forbes Advisor comes under scrutiny as site experiences major traffic decline.
Data Google adds new error types to TCF Report for enhanced CMP compliance Google introduces errors 9.1 and 10.1 to help publishers troubleshoot certified CMP coverage in EEA, UK, and Switzerland.
Data Apple introduces new regional Age Ratings for apps in Australia and France Apple unveils plans for regional age ratings in Australia and France, enhancing App Store safety measures for users.
Data Featured IAB Tech Lab launches PAIR protocol for first-party data matching New open standard enables advertisers and publishers to match audiences privately without third-party cookies.
Video FTC announces Workshop on Digital Platforms' impact on youth engagement Federal Trade Commission to examine design features keeping kids online longer in virtual event scheduled for February 2025.
Video FuboTV launches Multiview Beta on Roku FuboTV introduces user-configurable Multiview on Roku, allowing sports fans to stream up to four live channels simultaneously.
Video IAS expands YouTube Brand Safety to include misinformation measurement Integral Ad Science enhances Total Media Quality for YouTube, offering advertisers expanded misinformation reporting capabilities.
Search Sellers.json: SEO pros' secret for finding successful niche sites via Mediavine Discover how SEO experts use sellers.json and Mediavine's criteria to uncover profitable niche websites and shape content strategies.
Search Google's site reputation update remains manual Google's manual approach to the Site Reputation Update raises questions about consistency in content quality assessment and SEO strategies.
Data Adobe Experience Cloud enhances AI Content optimization for marketers New Adobe tools measure and personalize AI-generated marketing content, boosting ROI through real-time experimentation and insights.
Search Featured Google removes Cache Feature from search results Google has discontinued its long-standing cache feature, impacting how users and SEO professionals interact with search results.
Data Safari 18.0: New features enhance web browsing across Apple devices Apple's latest Safari update introduces Distraction Control, Video Viewer, WebXR support, and improved web apps for enhanced browsing.
Search Featured Google introduces new search features for South African users Google rolls out visual badges and refinement chips to improve discoverability of local platforms in South Africa's travel and shopping sectors.
Data W3C elects new board of directors: 7 leaders shaping the web's future W3C members have chosen 7 directors to guide web standards for the next 2 years, marking a crucial phase in the consortium's evolution as an independent entity.
Data Google Analytics introduces Data Layer Tutorial for enhanced web tracking New video tutorial explains data layer implementation in Google Tag Manager and gag.js for improved website tracking and tag management.
