Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8674 Articles

Display - Jan 10, 2026 Your favorite website might be rotting away

Decaying laptop displays 404 error showing web rot and broken links affecting older websites

Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.

by Luis Rijo

Search - Jan 10, 2026 Google quietly expands asset A/B testing to all Performance Max campaigns

Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.

by Luis Rijo

Search - Jan 10, 2026 Google opens Belarus gambling ads with dual-authority licensing

Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.

by Luis Rijo

Display - Jan 10, 2026 Google blocks rummy and fantasy sports ads in India after legal crackdown

Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.

by Luis Rijo

Display - Jan 10, 2026 OpenX unveils software suite promising 70% cost reduction

OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

by Luis Rijo

Data - Jan 10, 2026 StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers

StackAdapt NPI targeting system matching dental provider Dr. A. Chen with verified professional segment data.

StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.

by Luis Rijo

Data - Jan 10, 2026 Google shuts down session tracking for new advertisers in Ads API

Google Ads API blocks session attributes and IP addresses, routes to Data Manager API

Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.

by Luis Rijo

AI - Jan 10, 2026 Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars

Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

by Luis Rijo