Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9151 Articles

AI - Mar 01, 2026 Google sets March 23 date for Gemini showcase on Google Marketing Platform

Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points.

by Luis Rijo

AI - Mar 01, 2026 Your name tells GPT-4o more about you than you think

AI reads your face: binary data layers reveal personal traits from just a name.

New research audits 8 LLMs including GPT-4o for personal data exposure, finding AI models accurately predict eye color, sexual orientation, and language for everyday EU users.

by Luis Rijo

AI - Mar 01, 2026 YouTube tests AI that turns someone else's Short into a brand new video

YouTube is testing AI-powered Shorts remix tools that let creators transform a single frame or insert objects into any eligible Short - here's what it means for creators.

by Luis Rijo

AI - Mar 01, 2026 IAB Tech Lab names its agentic ad initiative AAMP to end market confusion

IAB Tech Lab AAMP agentic AI control room with autonomous agents and data streams.

IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

by Luis Rijo

Search - Mar 01, 2026 Google Ads budget pacing with ad scheduling: what the March 1 change actually does

Clock and dollar bills spiral as Google Ads budget pacing change hits ad scheduling campaigns.

Google's ad scheduling budget pacing change takes effect today. Here is every example, figure, and clarification from Ginny Marvin explained in full.

by Luis Rijo

Retail - Mar 01, 2026 3 days left: Amazon is locking the door on the data tools sellers depended on

Steel vault sealing Amazon marketplace data behind a glowing legal contract wall.

With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.

by Luis Rijo

AI - Mar 01, 2026 PubMatic bets everything on agentic AI while Magnite just grows

PubMatic agentic AI network with robotic agents traversing programmatic ad streams.

A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.

by Luis Rijo

Search - Mar 01, 2026 AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows

SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.

by Luis Rijo