Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs.
Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties.
Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.
A former UX designer at Google, took to LinkedIn to share his perspective on the company's approach to AI projects. Jenson recently left Google after reportedly working on UX design for AI-related initiatives.
As the podcasting industry continues to flourish, staying updated on the latest trends and popular shows can be a challenge.
Edison Research last week released its report on the Top 50 U.S. Podcasts for Q1 2024, based on data collected from interviews with over 5,300 weekly podcast listeners aged 13 and over.
Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.
Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.
On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.
Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.
Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.
Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.
