Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9693 Articles

Data - Nov 25, 2024 Google AdSense unifies first-party cookie controls in major platform update

Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.

by Luis Rijo

Video - Nov 25, 2024 TV Viewing patterns show broadcast resurgence

The Gauge™ Nielsen's Total TV and Streaming Snapshot

Nielsen reports broadcast TV reaches 24% share, marking highest viewership since January, fueled by sports and drama.

by Luis Rijo

Data - Nov 24, 2024 Disney+ partners with AudienceProject for independent ad campaign measurement in Europe

AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.

by Luis Rijo

Search - Nov 24, 2024 Google's agency relations deteriorate as reps make unauthorized account changes

Digital agencies report aggressive tactics and unauthorized modifications by Google representatives, straining platform partnerships.

by Luis Rijo

Search - Nov 22, 2024 Google Search Central Live returns to Zurich with free developer conference this December

Google announces Search Central Live event in Zurich on December 12, offering free tickets and community speaker opportunities.

by Luis Rijo

Social - Nov 22, 2024 Instagram launches global Reset Feature to control feed recommendations

Meta introduces new Instagram feature allowing users to reset content recommendations across Explore, Reels, and Feed sections globally.

by Luis Rijo

Display - Nov 21, 2024 Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

by Luis Rijo

Search - Nov 21, 2024 Google search expert reveals critical connection between UX and SEO success

New research shows how user experience directly impacts search performance and conversion rates.

by Luis Rijo