Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.
The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.
AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.
The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.
The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.
The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.
The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.
Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.
Taboola reported strong revenue growth of 26% year-over-year (YoY) to $414 million in Q1 2024, exceeding analyst expectations.
Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.
Bluesky this week unveiled its product roadmap for the coming months. The roadmap prioritizes long-requested features and quality-of-life improvements for the Bluesky app, aiming to enhance user experience and functionality.
