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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9696 Articles
Video   -   Nov 09, 2024 Prime Video launches AI-powered X-Ray recaps to enhance viewer experience
X-Ray Recaps

Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.

by Luis Rijo
Display   -   Nov 09, 2024 Forrester's latest SSP analysis shows market evolution
SSP analysis names Amazon Ads, Magnite, and PubMatic as market leaders

Forrester's Q4 2024 report reveals significant changes in sell-side platforms, with focus on quality and channel expertise.

by Luis Rijo
Retail   -   Nov 09, 2024 Amazon Q3 earnings soar with 56% jump in operating income
Amazon Q3 2024 results

Amazon reports strong Q3 2024 results with net sales reaching $158.9B and AWS hitting $27.5B as cloud business accelerates.

by Luis Rijo
Search   -   Nov 08, 2024 Google allows Personalized Ads for Social Casino Games starting December 2024
The infographic illustrates Google's 2024-2025 policy update for social casino games advertising

Google updates its Personalized Ads policy to permit personalization for social casino game App campaigns, effective December 4, 2024.

by Luis Rijo
Display   -   Nov 04, 2024 Google Ad Manager unveils curation tools to streamline agency operations
curation tools

New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.

by Luis Rijo
Display   -   Nov 04, 2024 Google AdSense requires W-8 tax form resubmission for 2021 publishers by year end
Google AdSense requires W-8 tax form resubmission

Google announces mandatory W-8 tax form renewal for AdSense publishers who submitted forms in 2021, with a December 31, 2024 deadline.

by Luis Rijo
Search   -   Nov 04, 2024 Google hosts first Web Creator Event as publishers report 70-100% traffic losses
Web Creator Event

Google brings 20 web publishers to discuss search traffic concerns and potential solutions at unprecedented Mountain View meeting.

by Luis Rijo
AI   -   Nov 01, 2024 OpenAI partners with Bing to power new ChatGPT Search

ChatGPT Search leverages Bing services in major update, marking OpenAI's expansion into direct web search capabilities.

by Luis Rijo
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