Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9715 Articles

Data - Oct 19, 2024 WP Fusion developer wins trademark dispute with Automattic over plugin use

Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.

by Luis Rijo

Mixed Reality - Oct 19, 2024 Snap unveils first developer-created lenses for new spectacles AR glasses

Innovative AR experiences for Snap's latest Spectacles include calligraphy, origami, and gaming, showcasing platform potential.

by Luis Rijo

Social - Oct 19, 2024 Gen Z to drive $2 Trillion in Indian consumer spending by 2035

India's population split across generations from a BCG report

Snap Inc. and BCG report shows Gen Z already influences $860 billion in spending, with unique shopping behaviors reshaping retail.

by Luis Rijo

Video - Oct 19, 2024 YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools

Paid product placement feature on YouTube Shorts

YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.

by Luis Rijo

AI - Oct 19, 2024 Treasure Data unveils AI framework for CDP

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.

by Luis Rijo

Retail - Oct 19, 2024 Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization

Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.

by Luis Rijo

Data - Oct 19, 2024 DoubleVerify launches News Accelerator

DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.

by Luis Rijo

AI - Oct 19, 2024 Amazon unveils AI Creative Studio and Audio Generator for advertisers

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.

by Luis Rijo