Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9715 Articles

Retail - Oct 19, 2024 Amazon Ads expands measurement and targeting capabilities with AMC

Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.

by Luis Rijo

Display - Oct 19, 2024 Amazon DSP unveils next-gen ad tech for precise reach and performance

Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform.

by Luis Rijo

AI - Oct 19, 2024 Feedly launches AI Actions

New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.

by Luis Rijo

Social - Oct 19, 2024 TikTok Coins Explained: How Much They're Worth

Discover everything you need to know about TikTok coins, including how to use them and their value in this comprehensive guide.

by Luis Rijo

Display - Oct 19, 2024 InMobi launches green media deals to reduce mobile ad carbon emissions

Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.

by Luis Rijo

Retail - Oct 19, 2024 Google Shopping's AI makeover promises personalized, efficient experience

Google unveils an AI-powered overhaul of its Shopping platform, aiming to revolutionize how users discover and purchase products online.

by Luis Rijo

Data - Oct 19, 2024 Apple's new iPad Mini

Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.

by Luis Rijo

Data - Oct 19, 2024 IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol

New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.

by Luis Rijo