Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions.
The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
Edison Research's annual Infinite Dial® report reveals that podcast listening continues to surge in the U.S., reaching record-breaking levels of engagement.
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.
Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).
The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.
Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
