Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9715 Articles

Search - Oct 19, 2024 Google's algorithm changes lead to shut down of UK gaming publisher

GGRecon closes after Google's Helpful Content Update impacts traffic, raising concerns about small publishers' viability.

by Luis Rijo

Data - Oct 19, 2024 WPEngine seeks injunction against WordPress founders

Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.

by Luis Rijo

Retail - Oct 18, 2024 Performance Max vs. Standard Shopping: Google revamps ad auction for holidays

Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.

by Luis Rijo

Search - Oct 17, 2024 Google reshapes AI and Search teams

Google announces key leadership shifts and team restructuring to accelerate AI integration and enhance search capabilities.

by Luis Rijo

Display - Oct 16, 2024 Taboola unveils Abby, an AI Assistant for campaign creation

Taboola introduces Abby, a Generative AI tool streamlining ad campaign creation and management for advertisers of all levels.

by Luis Rijo

Video - Oct 16, 2024 Polish TV Viewership rises as summer ends, streaming gains ground

Nielsen report shows 3.2% increase in TV viewing time for September 2024, with streaming services reaching 8.8% of total viewership.

by Luis Rijo

Search - Oct 16, 2024 Semrush acquires Search Engine Land

Third Door Media is the parent company of Search Engine Land

Leading SaaS platform Semrush expands its reach by acquiring Search Engine Land and other Third Door Media properties.

by Luis Rijo

Social - Oct 16, 2024 Meta revamps Platform Terms

Meta announces significant updates to its Platform Terms and Developer Policies, set to take effect on February 3, 2025.

by Luis Rijo