Microsoft Advertising deprecates Hotel Center subaccounts
As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Microsoft Advertising expands language support, enabling advertisers to reach new audiences
Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.
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Microsoft Advertising introduces AI-powered smart image cropping
Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.
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Microsoft Advertising auto-enables Click ID for improved conversion tracking
Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
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Microsoft Advertising expands Conversion Value bidding
Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
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Google to deprecate legacy Search Ads 360 Connector in Looker Studio
Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.
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Google expands language support in "About this image" and "About this result" features
The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.
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Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators
Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.
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Google introduces new mobile app inventory and fees in DV360
Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
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This video platform crushed the competition in consumer attention
The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
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FTC: Impersonation rule goes into effect today
The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.
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Formula One owners Liberty Media acquire MotoGP
The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
