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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9715 Articles
Data   -   Oct 15, 2024 Global copyright laws converge to support AI training, new study reveals
The Globalization of Copyright Exceptions for AI Training

Research uncovers surprising harmony in copyright exceptions for AI across diverse legal systems, predicting further convergence despite ongoing challenges in this rapidly evolving field.

by Luis Rijo
Data   -   Oct 14, 2024 Google tightens rules for Ad Agencies managing client accounts
Google tightens rules

New rules require more transparency on costs and performance for agencies managing Google Ads accounts.

by Luis Rijo
Data   -   Oct 14, 2024 Microsoft unveils Ad Selection API for privacy-preserving advertising
Ad Selection API

New server-side API aims to balance user privacy and ad relevance as industry moves away from third-party cookies.

by Luis Rijo
Retail   -   Oct 14, 2024 Walmart unveils 2024 Holiday Checklist for Marketplace Sellers
Walmart Checklist

Walmart's comprehensive guide helps Marketplace sellers prepare for the crucial holiday shopping season with key strategies and tools.

by Luis Rijo
Search   -   Oct 14, 2024 Google Search quality declines, says viral YouTube critique
Why Google Search is Falling Apart

Popular tech YouTuber's video highlighting Google's ad-heavy results and SEO manipulation gains millions of views, sparking debate on search quality.

by Luis Rijo
Oct 13, 2024 YouTube clarifies changes to ad skip button functionality
YouTube Skip Ad Button

YouTube addresses user concerns about ad skip button changes, emphasizing button remains accessible after 5 seconds.

by Luis Rijo
Video   -   Oct 13, 2024 YouTube Partner Program explained
Rene Ritchie and Thomas Kim

YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.

by Luis Rijo
Video   -   Oct 13, 2024 Google expands Custom Bidding Options in DV360 for CTV Ads
DV360

New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.

by Luis Rijo
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