Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.
Snapchat last week unveiled a series of updates focused on video creation, camera functionality, and app personalization.
Snap last week announced a new partnership with Integral Ad Science (IAS) aimed at bolstering brand safety within the Snapchat platform.
Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.
Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.
A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.
Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.
Ethical marketing is not only a moral imperative; it's also a strategic advantage.
This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.
ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.
Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.
Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.
