Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
TikTok is empowering brands to tap into the platform's growing influence on purchase decisions with updated e-commerce solutions and new research highlighting its multi-channel sales impact.
This dedicated event, held during Earth Month, will offer deals on a wide range of products certified under Amazon's Climate Pledge Friendly (CPF) program.
This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.
Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.
Microsoft is shaking up the search engine world with its new "Deep Search" feature for Bing. This innovative capability merges the vast Bing index with the AI language model, GPT-4, for more comprehensive and informative search results.
Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.
Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.
The network features over 55 cutting-edge digital displays, with 130 more planned, all powered by Vistar's industry-leading software solutions.
Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.
The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).
The survey of over 600 marketing professionals found that CTV consistently delivers exceptional results, prompting 23.6% of respondents to plan increased spending on CTV campaigns.
