Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.
This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.
Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.
Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.
AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.
The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.
Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.
Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
The company will offer 22 million shares of Class A common stock at $34 per share, valuing Reddit at an estimated $6.4 billion, but Reddit shares jumped as much as 60% in their debut.
Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.
Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
