YouTube unveils a new tool enhancing transparency for AI-Altered Content
Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon first-ever Big Spring Sale
Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.
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Google dominates Web Traffic, sending nearly two-thirds of all referrals
A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.
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TikTok Launches "Sounds for Business - Voice Clips"
TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.
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TikTok's How to Reach Women on TikTok report
TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.
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TikTok unveils SKAN 4.0 enhancements for iOS advertisers
TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.
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Google: Gary Illyes and Lizzi Sassman on Web Crawlers
In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.
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Teads expands exclusive CTV native partnership with LG Ad Solutions
The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).
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Pixalate: global CTV IVT rate stands at 17% in Q4 2023
Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.
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DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement
DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
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IAB warns against FTC rules that could harm Children's Online Access
The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).
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Bluesky opens up Moderation, empowering users and developers
Bluesky introduces a unique ecosystem where users, communities, and developers all play a role in shaping the online experience.
