Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9718 Articles

Data - Oct 06, 2024 IAB Europe and Microsoft reveal widespread AI adoption in digital advertising

New research shows 91% of industry pros use generative AI, despite knowledge gaps. Key insights on adoption and challenges.

by Luis Rijo

Data - Oct 06, 2024 Mozilla expands into digital advertising with privacy-focused approach

Mozilla's new strategy aims to balance commercial interests and user privacy in online advertising landscape.

by Luis Rijo

Data - Oct 05, 2024 Automattic: 8.4% staff cut amid escalating WordPress legal battles

Automattic implements voluntary buyout as WordPress ecosystem faces legal turmoil. WP Engine lawsuit, trademark disputes unfold.

by Luis Rijo

Display - Oct 05, 2024 Privacy-enhanced retargeting recovers nearly half of ad performance, study finds

Privacy-Enhanced versus Traditional Retargeting study

Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal.

by Luis Rijo

Search - Oct 05, 2024 Generative AI ushers in new era of personalized digital experiences

Microsoft unveils advancements in AI-driven advertising and user engagement, transforming digital interactions.

by Luis Rijo

Search - Oct 05, 2024 Google revolutionizes Search with AI: visual, voice, and video understanding

Google unveils major AI updates to Search, enhancing visual and voice capabilities, and introducing AI-organized results pages.

by Luis Rijo

Video - Oct 05, 2024 YouTube expands Shorts duration to 3 Minutes

YouTube announces 3-minute Shorts, new creation tools, and engagement features, reshaping the short-form video landscape for creators.

by Luis Rijo

Search - Oct 05, 2024 Google SREs reveal how search handled record World Cup traffic spike

Google's Search Reliability team discusses challenges, strategies, and successes in maintaining service during peak events.

by Luis Rijo