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Luis Rijo
Frankfurt, Germany
10835 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Bluesky opens up Moderation, empowering users and developers 1 min read

    Bluesky opens up Moderation, empowering users and developers

    Bluesky introduces a unique ecosystem where users, communities, and developers all play a role in shaping the online experience.

  • Speedometer 3.0 released: a new standard in browser benchmarking 1 min read

    Speedometer 3.0 released: a new standard in browser benchmarking

    Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.

  • Meta's CrowdTangle to shut down in August 2024 3 min read

    Meta's CrowdTangle to shut down in August 2024

    Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.

  • Microsoft: Generative AI surges in popularity 2 min read

    Microsoft: Generative AI surges in popularity

    Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.

  • Epsilon integrates Proximic by Comscore 1 min read

    Epsilon integrates Proximic by Comscore

    The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

  • AdInMo adds audio and rewarded video formats to its InGamePlay SDK 1 min read

    AdInMo adds audio and rewarded video formats to its InGamePlay SDK

    AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

  • Google Product Studio launches St. Patrick's Day Templates 1 min read

    Google Product Studio launches St. Patrick's Day Templates

    Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.

  • Reddit unveils "Free-Form Ads" for unprecedented brand engagement 2 min read

    Reddit unveils "Free-Form Ads" for unprecedented brand engagement

    Inspired by the platform's popular "Megathread" discussions, free-form ads offer an unprecedented level of flexibility and integration, allowing brands to reach niche audiences with a dynamic blend of media.

  • Google releases Android Mobile Ads SDK Version 23.0.0 2 min read

    Google releases Android Mobile Ads SDK Version 23.0.0

    Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.

  • Triton Digital and ID5 collaborate to transform Audio advertising targeting 1 min read

    Triton Digital and ID5 collaborate to transform Audio advertising targeting

    Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.

  • Mediaocean and Magnite partner to streamline streaming TV advertising 1 min read

    Mediaocean and Magnite partner to streamline streaming TV advertising

    Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.

  • Easter spending in 2024 projected to surpass $22 Billion 1 min read

    Easter spending in 2024 projected to surpass $22 Billion

    Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.

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