Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).
Reddit Pro offers businesses tools to understand and engage in this online ecosystem.
Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.
Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.
Google Search Console this week unveiled two new properties within the Recipes rich result report: recipeInstructions and recipeIngredient.
This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.
Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.
These include new features, expanded resources, and enhanced monetization opportunities, all designed to help creators grow their presence on the platform and turn their passion into a profitable career.
Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
