Easter spending in 2024 projected to surpass $22 Billion
Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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LinkedIn expands Thought Leader Ads
LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.
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JCDecaux announces strong 2023 results and positive outlook for Q1 2024
JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
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Google unveils new Marketing Platform Admin API
Google this week launched a new API designed to streamline administration for Google Marketing Platform users.
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DV360 expands measurement options for Instant Reserve Masthead Deals
Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.
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Spotify to increase French subscription prices due to new music streaming tax
Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).
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Reddit Pro: a new toolkit for business growth
Reddit Pro offers businesses tools to understand and engage in this online ecosystem.
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Google unveils Meridian, a new open-source Marketing Mix Model
Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.
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Walmart Marketplace: Upcoming Spotlight Sales Events in March & April
Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.
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Google Search Console introduces New Recipe properties
Google Search Console this week unveiled two new properties within the Recipes rich result report: recipeInstructions and recipeIngredient.
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Microsoft Advertising expands Display Advertising options for enhanced brand awareness
This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.
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Microsoft Advertising streamlines international campaigns with new Feed Labels feature
Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
