IAS expands Brand Safety net to Facebook and Instagram
Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google to face US Antitrust Trial over digital ads in September
A significant development emerged today in the ongoing antitrust case against Google. According to Reuters, a U.S. federal judge set a September 9, 2024 trial date for the lawsuit accusing the tech giant of illegally manipulating the digital advertising market.
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Yandex N.V. to divest Russia-Based businesses, including its brand
Yandex N.V., the parent company of the Russian internet giant, announced today a binding agreement to sell its Russia-based businesses and certain international operations to a consortium led by its Russian management team.
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InMobi restructures, Cuts Jobs amid adtech uncertainty: 5% workforce impacted
The ad tech industry continues to face challenges as privacy regulations tighten and Google delays decisions on third-party cookies. This has led to cost-cutting measures, with InMobi being the latest company to announce job cuts.
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OpenX unveils Cookieless Deal Library, simplifying ad targeting in a post-cookie world
OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.
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Google bids farewell to the Cache Link
Google last month has officially retired the "cached" link from its search results. This feature, allowing users to view a snapshot of a webpage as Google last indexed it, has been a staple of the search engine since its early days.
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LinkedIn introduces Website Actions for simplified B2B website tracking
LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.
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Pinpoint gets AI upgrade to understand key points in documents and organize data
Pinpoint, a tool designed specifically for journalists, is receiving an AI-powered upgrade. Reporters can now query documents to quickly grasp key points, saving valuable time during research.
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Google Search Central Live Returns to Brazil and Heads to Argentina in 2024
Google is calling all SEOs, website owners, developers, and anyone interested in Google Search in Brazil and Argentina. Get ready to learn, network, and gain valuable insights.
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Google Maps unveils AI-Powered Place Discovery
Planning a group outing can be tricky, especially when everyone has different tastes and preferences. Say goodbye to endless scrolling and hello to personalized recommendations with Google Maps' newest feature: generative AI-powered place discovery.
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Meta launches Engaged-View to help advertisers drive more video insights and performance
Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).
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Nielsen to expand its National TV out-of-home (OOH) panel
Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.
