Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Display - Sep 11, 2024 Google eases restrictions on Beer advertising in Poland

Google allows beer-related ads in Poland from October 1, 2024. Certification required. Other alcohol ads still banned.

by Luis Rijo

Search - Sep 11, 2024 Google adds Internet Archive links to search results for enhanced context

Google integrates Wayback Machine links into "About this result" panel, offering users access to previous webpage versions.

by Luis Rijo

Video - Sep 11, 2024 Google unveils ABCDs detector to automate YouTube ad assessment

New AI-powered tool helps marketers evaluate video ads against YouTube's creative best practices framework.

by Luis Rijo

Display - Sep 11, 2024 Google Ads Study: RSA, ETA & Demand Gen creative trends from 1M+ Ads

A higher Ad Strength doesn't mean a better CTR or a better conversion

Study of 1M+ Google Ads reveals surprising trends in ad creative, challenging common beliefs about optimization strategies.

by Luis Rijo

Data - Sep 11, 2024 InMobi secures $100 Million funding for AI-driven expansion

Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.

by Luis Rijo

Data - Sep 10, 2024 Google launches Demand Gen pulse tool

New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.

by Luis Rijo

Data - Sep 10, 2024 Canadian Federal Court of Appeal rules Facebook breached Privacy Laws

Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.

by Luis Rijo

Data - Sep 10, 2024 EU Court overturns previous ruling, confirms €13 Billion tax recovery from Apple

EU Court confirms €13 Billion tax recovery from Apple

EU's highest court sides with European Commission in long-running tax dispute involving tech giant and Ireland.

by Luis Rijo