Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Pinterest this week reported mixed results in its Q4 2023 earnings release, causing initial stock prices to dive before settling at a nearly 10% decline. While monthly active users reached an all-time high, revenue missed analyst expectations and the company issued a weaker-than-expected forecast.
Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.
Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.
Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!
Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.
Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.
The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.
Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.
LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.
