Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9740 Articles

Display - Sep 04, 2024 New Microsoft Advertising packages for digital media reach

Microsoft Advertising introduces three new packages to leverage its media platforms for targeted audience engagement.

by Luis Rijo

Search - Sep 04, 2024 Microsoft Advertising expands portfolio bid strategies with Max Conversion Value

Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.

by Luis Rijo

Video - Sep 04, 2024 Microsoft expands CTV Ad lengths, boosting options for advertisers

Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.

by Luis Rijo

Data - Sep 04, 2024 Google Analytics updates data analysis and reporting

Users can now select the desired rows and click Plot rows to generate a line for each row for quick comparison and analysis

New features in Google Analytics improve visualization, anomaly detection, and transaction tracking for better insights.

by Luis Rijo

Video - Sep 03, 2024 DIRECTV and Disney clash

Disney is harming consumers, DIRECTV states on the website unbundledisney.com

Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.

by Luis Rijo

Data - Sep 02, 2024 Oracle's $115 Million Privacy Settlement: What consumers need to know

A class action katz-lacabe et al v. oracle america, inc. lawsuit against Oracle over data collection practices has resulted in a $115 million settlement. Here are the key details.

by Luis Rijo

Retail - Sep 01, 2024 Criteo CEO Megan Clarken's tenure: a financial analysis

Examining Megan Clarken's impact on Criteo through SEC filings, public events, and detailed financial transactions during her leadership.

by Luis Rijo

Social - Sep 01, 2024 Third Circuit Court limits Big Tech's section 230 immunity

A federal appeals court narrows the scope of Section 230 protections for tech companies in a case involving TikTok.

by Luis Rijo