My Ad Center surges in popularity with 60M daily active users
Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Apple allows Apps to link to external purchases
Developers are now able to direct users to their website to make purchases of digital goods and services, rather than being forced to use Apple’s in-app purchase system.
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Proximic by Comscore releases 2024 State of Programmatic Report
The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
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Google to disable websites made with Google Business Profiles
Google this month announced that it will be disabling websites made with Google Business Profiles (GBPs) in March 2024.
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Walmart and Wholescale partner to deliver Authentic Ratings and Reviews to shoppers
Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.
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JCDecaux secures renewal of Hong Kong MTR and Airport Express
JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.
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Half of CTV users wish all TV Ads had an option to buy the advertised product
A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
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Australian Podcast Market continues to grow in 2023
The Australian podcast market continues to grow, with new entrants and established publishers alike seeing strong results in December 2023.
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Google to obtain additional consent from users to share data across services
Google will need to obtain additional consent from users to continue sharing this data.
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New Updates to Consent Mode from Google
In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
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TikTok seeks over 300 professionals for US expansion
TikTok, the popular short-form video app, is expanding its team in the United States with over 300 open positions in marketing, product and sales.
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Apple previews new entertainment experiences launching with Apple Vision Pro
Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
