Walmart introduces Partner Network Directory
Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Goldbach integrates Magnite's streaming SSP and SpringServe ad server
Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.
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Google Analytics 4 Audience Builder now available in Google Ads
Google today announced the availability of the Google Analytics 4 (GA4) audience builder in Google Ads. This new tool allows advertisers to create and apply Analytics audiences, including predictive audiences, directly in Google Ads.
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Google Ads Settings
Google Ads Settings (adsettings) is a tool that allows users to control the ads they see on Google and other Google-owned properties. Users can use Ads Settings to turn off ad personalization, select interest categories, and manage their ad activity.
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Growth Marketing vs. Product Marketing
Growth Marketing and Product Marketing stand out as two crucial disciplines that play a pivotal role in propelling organizational success. While both share the common goal of driving business growth, they differ in their approaches and responsibilities.
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Instagram: Gen Z in India to Drive Culture in 2024
Indian Gen Z are more career-oriented, have a stronger focus on their personal growth and development, and are more interested in DIY and thrifting than their global peers.
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Research Paper: Google Improves Privacy-Preserving Ad Measurement
Google published a research paper on their blog post, describing how to significantly improve the accuracy of privacy-preserving ad measurement.
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GA4 Audience exports to GAM now Support Publisher Provided Identifiers (PPID)
Google yesterday announced Google Analytics 4 audiences can now be used for first-party segments in Google Ad Manager using Publisher Provided Identifiers (PPIDs).
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IAB Tech Lab expands CTV App Store Support in App-Ads.txt aggregator
The IAB Tech Lab has announced the addition of three new CTV app stores to its App-Ads.txt aggregator: Samsung, Vizio, and LG. This expansion further enhances supply chain transparency in the CTV inventory market.
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YouTube: Trending Topics and Creators in 2023
As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.
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FTC to Host Virtual Hearing on proposed "Click to Cancel" rulemaking
These amendments include a "click to cancel" provision that would require businesses to make it as easy for consumers to cancel their subscriptions as it was to sign up for them.
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Spotify Layoffs: Music Streaming Giant to Cut 17% Workforce
In a significant move to reduce costs and streamline operations, Spotify CEO Daniel Ek today announced a companywide layoff of approximately 17% of the workforce. This decision will impact roughly 1,500 employees across various departments and locations.
