Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9155 Articles

Display - Feb 21, 2026 Blogger's original server resurfaces in Ev Williams' garage, 26 years on

Hewlett-Packard Brio PC named Gutenberg, Blogger's first server, still kept in Ev Williams' garage.

Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.

by Luis Rijo

Social - Feb 21, 2026 Manus AI lands inside Meta Ads Manager, changing how advertisers work

Meta Ads Manager connector inside Manus AI, enabling performance analysis and automated reporting.

Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.

by Luis Rijo

Display - Feb 17, 2026 Google quietly strips Lookalike's hard targeting control in Demand Gen

Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.

by Luis Rijo

AI - Feb 17, 2026 White House moves to kill Utah's AI safety bill with $1M penalty cap

Silhouette blocks glowing AI brain door at Capitol, US state outlines on marble floor.

The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.

by Luis Rijo

Data - Feb 17, 2026 Google Ad Manager's legacy reports tool to shut down May 4 - what publishers face

Google Ad Manager legacy Reports tool sunset countdown with Interactive reports dashboard rising.

Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)

by Luis Rijo

Retail - Feb 17, 2026 Shein faces EU probe over child safety failures and addictive design

Shein shopping bag locked in a glass box under a spotlight, surrounded by toys.

European Commission opens formal DSA proceedings against Shein over illegal products, addictive design, and recommender opacity, affecting 145 million EU shoppers.

by Luis Rijo

AI - Feb 17, 2026 Google says letting publishers skip AI Overviews is a huge engineering challenge

Robotic hand looming over a publisher's desk as papers scatter in a darkened library.

Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.

by Luis Rijo

Display - Feb 17, 2026 Google quietly kills parked domain ads from Search Partner Network

A browser displaying a blank grid of empty ad slots — a parked domain with no content, only ads.

Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates.

by Luis Rijo