Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9155 Articles

Data - Feb 17, 2026 Spain's data regulator warns World's iris-scan operator over GDPR risks

Tools for Humanity's Orb iris-scanning device used for World ID biometric verification.

Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.

by Luis Rijo

Video - Feb 16, 2026 Apple's HLS video podcast gambit could reshape the advertising landscape

Apple Podcasts video interface showing seamless toggle between watching and listening modes

Apple today introduced HTTP Live Streaming video podcasts with dynamic ad insertion capabilities, enabling creators to control content while unlocking video advertising markets.

by Luis Rijo

Retail - Feb 16, 2026 UK beauty retailer opens its customer data to programmatic buyers

THG Beauty retail data flows into Trade Desk programmatic advertising platform

THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.

by Luis Rijo

Social - Feb 16, 2026 Gucci breaks new ground with first luxury AI lens on Snapchat

Gucci's Sponsored AI Lens transforms Snapchat users into La Famiglia characters Principino and L'Incazzata

Luxury house launches generative AI-powered sponsored lens transforming users into La Famiglia characters across France, UK, UAE and Saudi Arabia on February 9, 2026.

by Luis Rijo

Video - Feb 16, 2026 Why your YouTube subscriber count keeps dropping (and it's normal)

YouTube subscriber counters showing fluctuating numbers with data particles flowing in multiple directions

YouTube clarifies subscriber fluctuations are routine maintenance, removing inactive accounts while updating counts daily based on subscriptions and unsubscribes.

by Luis Rijo

Social - Feb 16, 2026 Google tightens grip on screen time as Shorts timer hits zero

YouTube Shorts feed limit interface showing parental control options from 0 minutes to 2 hours or off

Google announces parental controls for YouTube Shorts including zero-minute timers and School time mode for Android devices on Safer Internet Day 2026.

by Luis Rijo

Video - Feb 16, 2026 Roku reaches profitability milestone with $1.22B platform revenue in Q4

Roku streaming platform showing revenue growth charts and monetization with Q4 2025 profitability

Streaming platform posts record free cash flow and net income while projecting 18% platform growth for 2026.

by Luis Rijo

Display - Feb 16, 2026 Google's new bidding trick calculates what first-time buyers are actually worth

Google Ads ROAS calculator showing DKK25 to DKK217.40 conversion value adjustment for new customers

Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.

by Luis Rijo