Amazon ad revenue grows 23% in the first quarter
Amazon’s ad revenue was $7,877 million in Q1 2022.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads rolls out Consumer Interest Insights to all advertisers
Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.
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Flipkart integrates Criteo’s retail ads
Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.
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Spotify rolls out call-to-action (CTA) cards in podcast audio ads
Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.
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Spotify’s ad revenue grows 31% in the first quarter
Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.
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Google to introduce 2 new type of insights for Performance Max campaigns
The 2 new insights are asset audience insights and diagnostic insights.
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Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition
Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.
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Google Play begins giving context about the data each app collects
Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.
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Snapchat DAUs grow 18% YOY to 332 million
Snapchat had 332 million daily active users in Q1 2022.
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Cdiscount ad revenue reaches €16 million in Q1
Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.
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Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager
Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.
