IAB Tech Lab seeks further feedback on enhanced data deletion framework
The IAB Tech Lab, the global standards-setting body for digital advertising, today opened a second public comment period for its Data Deletion Request Framework.
The IAB Tech Lab, the global standards-setting body for digital advertising, today opened a second public comment period for its Data Deletion Request Framework. This enhanced specification aims to streamline how companies handle consumer data deletion requests, a key aspect of evolving privacy regulations.
The updated framework arrives as data privacy rights gain momentum. Laws like California's "The Delete Act" (SB362) highlight the need for industry-wide standards supporting consumer control over their digital information.
Key Updates Based on Industry Feedback
The revised Data Deletion Request Framework reflects insights gathered during the initial public comment period:
- Secure Transmission: The framework now uses JSON Web Tokens (JWTs) to ensure secure and authenticated data deletion requests.
- Verification Made Easy: JSON Web Key Sets (JWKS) are incorporated to verify the legitimacy of requests, preventing unauthorized deletions.
- Clear Outcomes: Result codes and descriptions are included in responses to provide specific details about the success or failure of deletion requests.
Call for Participation
The IAB Tech Lab welcomes industry-wide feedback on the revised framework. Comments can be submitted to support@iabtechlab.com until April 22nd, 2024.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers