iSpot and Comcast’s AudienceXpress announce new Data Collaborations
iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.
iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising, specifically aiming to:
- Develop innovative solutions for precise TV transactions: iSpot's syndicated national TV ratings will be evaluated for integration into the AudienceXpress platform.
- Enhance performance TV marketing and bring new data sets to the industry: The collaboration seeks to improve performance marketing solutions within the evolving TV landscape.
- Provide enhanced attribution reporting: AudienceXpress will gain the ability to showcase the effectiveness of its cross-screen media solutions across the entire marketing funnel.
- Offer direct response marketplace tools and insights: DRMetrix, an iSpot acquisition, will provide AudienceXpress with tools and resources to better understand and prospect within today's media landscape.
Driving Accountability and Reliability in TV Advertising
“We are excited to be teaming up with iSpot,” said Katy Loria, Chief Revenue Officer of AudienceXpress and FreeWheel, a global technology platform for the television advertising industry that is also part of Comcast Advertising. “Today’s TV ad landscape is incredibly fragmented, putting consumers in control. So much so that they watch content when, where and how they want it. As a trusted business partner to our clients, it’s our responsibility to make sure their ad dollars work smarter and that the ads they create reach their target audiences. As such, we’ve partnered with iSpot to help further drive accountability and reliability in this space.”
This collaboration comes as the TV advertising industry seeks more accurate and robust measurement solutions in the face of transforming viewership habits.
AudienceXpress will also work with 605 (another recent iSpot acquisition) to deliver cost-effective and streamlined attribution studies. AudienceXpress, a Comcast Advertising company, offers market-leading media solutions for advertisers seeking to buy premium TV inventory on an audience basis across all screens.
iSpot is a leading TV measurement company trusted by top brands and agencies. The company provides real-time, always-on insights into TV ad creative, viewership, and attention, with measurement solutions spanning linear, streaming, and time-shifted viewing across both national and local markets.
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